Where

Brand Strategist

R 30 000 - R 40 000 a month
Crayon Technologies (Pty) Ltd
Johannesburg Full-day Full-time

Description:

You’ll be the brain behind world-class brand strategies, narratives, and content that cut through the noise. You’ll help brands find their voice, define their positioning, and communicate their purpose in a way that resonates. If you’ve ever looked at a campaign and thought “I could have done that better”, then it’s time to prove it.

What you'll do

  • Craft killer strategies – Develop creative strategies that define brand narratives, tone of voice, and messaging frameworks
  • Create compelling content – From website copy to brand manifestos, your words will shape how brands show up in the world
  • Do deep-dive research – Understand target markets, interview key players, and extract insights that drive strategy
  • Run workshops – Help clients align, ideate, and extract meaningful content through facilitated sessions
  • Pitch and present – Sell your ideas and strategies to clients in a way that gets them excited
  • Lead and mentor – Manage junior writers, strategists, and external creative resources
  • Contribute to our growth – From marketing content to blog writing, your voice will help shape our own brand

Requirements:

  • Craft killer strategies – Develop creative strategies that define brand narratives, tone of voice, and messaging frameworks
  • Create compelling content – From website copy to brand manifestos, your words will shape how brands show up in the world
  • Do deep-dive research – Understand target markets, interview key players, and extract insights that drive strategy
  • Run workshops – Help clients align, ideate, and extract meaningful content through facilitated sessions
  • Pitch and present – Sell your ideas and strategies to clients in a way that gets them excited
  • Lead and mentor – Manage junior writers, strategists, and external creative resources
  • Contribute to our growth – From marketing content to blog writing, your voice will help shape our own brand
  • Copywriting: 2 to 3 years
  • Brand Development Strategy: 2 to 3 years
  • Conceptualizer: 2 to 3 years
  • Content Strategy: 2 to 3 years
  • Strategy Creation: 2 to 3 years
  • 6+ years in branding, strategy, content, or communications (or you’re just a savant)
  • A Bachelor’s degree in a related field (Communications, PR, Journalism, Copywriting, or similar)
  • A strong portfolio showcasing strategy, narrative development, and killer content
  • A conceptual thinker who thrives in ambiguity
  • An exceptional writer with a meticulous eye for detail
  • Versatile, adaptable, and able to take projects from brief to concept to execution
  • A team player who collaborates well but can also take charge
  • Resilient under pressure—because let’s be real, some days are hectic
  • Insatiably curious with a proactive approach to problem-solving
  • Comfortable working remotely and handling evening meetings (our clients are in the USA)
  • Have experience building websites via Squarespace, WordPress, etc
  • Can write video scripts and understand animation/broadcast design
  • Can do basic video editing
  • Own large tracts of land where we can vacation. (Worth a shot, right?)
  • We’re evolving. With 18 years of experience as our runway, we’re building something new
  • We invest in learning. Personal coaching, mentorship, and professional development are part of the package
  • Unlimited leave. Work hard, rest well
  • Work on a mix of projects. From startups to corporates, across different industries and media
  • Culture-first. We work hard, but we don’t squeeze the creative life out of you
  • Entrepreneurial Spirit – You don’t accept the status quo. You take initiative and own your projects
  • Curiosity to the Core – You ask questions, seek clarity, and love learning
  • You Make It Better – Whether it’s strategy, copy, or processes, everything is sharper because you touched it
  • You Seek Clarity – You take complex ideas and make them understandable
  • You’re Collaborative & Inclusive – You bring people along for the ride, whether it’s the team or the client
  • You Keep It Light – You know how to laugh at yourself and find humor even in the chaos

What you'll need

  • 6+ years in branding, strategy, content, or communications (or you’re just a savant)
  • A Bachelor’s degree in a related field (Communications, PR, Journalism, Copywriting, or similar)
  • A strong portfolio showcasing strategy, narrative development, and killer content

Skills & Mindset

  • A conceptual thinker who thrives in ambiguity
  • An exceptional writer with a meticulous eye for detail
  • Versatile, adaptable, and able to take projects from brief to concept to execution
  • A team player who collaborates well but can also take charge
  • Resilient under pressure—because let’s be real, some days are hectic
  • Insatiably curious with a proactive approach to problem-solving
  • Comfortable working remotely and handling evening meetings (our clients are in the USA)

BONUS POINTS IF YOU:

  • Have experience building websites via Squarespace, WordPress, etc
  • Can write video scripts and understand animation/broadcast design
  • Can do basic video editing
  • Own large tracts of land where we can vacation. (Worth a shot, right?)

Job Notes

  • We’re evolving. With 18 years of experience as our runway, we’re building something new
  • We invest in learning. Personal coaching, mentorship, and professional development are part of the package
  • Unlimited leave. Work hard, rest well
  • Work on a mix of projects. From startups to corporates, across different industries and media
  • Culture-first. We work hard, but we don’t squeeze the creative life out of you
  • Entrepreneurial Spirit – You don’t accept the status quo. You take initiative and own your projects
  • Curiosity to the Core – You ask questions, seek clarity, and love learning
  • You Make It Better – Whether it’s strategy, copy, or processes, everything is sharper because you touched it
  • You Seek Clarity – You take complex ideas and make them understandable
  • You’re Collaborative & Inclusive – You bring people along for the ride, whether it’s the team or the client
  • You Keep It Light – You know how to laugh at yourself and find humor even in the chaos
30 Apr 2025;   from: careers24.com

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