Description:
National Brands Limited (NBL) , a leading subsidiary of AVI Limited , is one of South Africa’s top FMCG companies with iconic brands like Willards , Bakers , Five Roses , and House of Coffees . For over 173 years, NBL has been a key player in the South African food sector, expanding its reach across Southern Africa and delivering high-quality products that impact daily lives.
At NBL, we embrace a culture of high standards, teamwork, and accountability. Our employees are driven by excellence and innovation, always prioritising customer satisfaction. We celebrate our South African roots and foster a workplace where collaboration thrives.
Why Choose NBL?
- Make an Impact: Influence daily lives through South Africa’s most iconic brands.
- Innovative Growth: Help drive continuous improvement in product development and marketing.
- Career Opportunities: Access diverse roles across world-class facilities in Isando, Rosslyn, Westmead, and Durban.
- Collaborative Culture: Thrive in a supportive, team-focused environment with AVI’s backing.
Shape the Future with Us! A rewarding opportunity awaits a skilled Brand Manager at NBL Head Office in Bryanston, Johannesburg . This role will be handling the coffee and creamer portfolio. We are looking for an innovative, detail orientated Brand Manager with a high level of financial acumen to take on the challenge of research and commercialization in of the portfolio.
Reporting Structure:
- Reports to: Marketing Manager
Key Areas of Impact:
Deliver performance targets for portfolio across all target brands
- Ongoing market and industry analysis to provide recommendations for brand development
- Ongoing competitor intelligence
- Ongoing review of portfolio activity effectiveness to update or change plans as required
- Budgeting & forecasting
Deliver local portfolio and brand strategy
- Insights from pulling together existing research, market trends (global & local), competitors and internal data
- SWOT analysis
- Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends
- Portfolio positioning – Identify how our brand is positioned in the market
- Develop brand plans/brand strategy for profitable company growth
- Development of 3-year portfolio strategy
Deliver consumer communication strategy
- Define and manage brand positioning and communication strategy using a variety of media
- Prepare/Review all promotional, advertising, media, research and R&D briefs
- Participate in media strategy process, agreement & delivery of plans
- Develop and execute marketing campaigns aimed at communicating our brand message
- Maintain relationships (both internal and external partners)
- Monitor communication/promotional spend
Management of all New Product Development projects
- Development of commercial rational and justification
- Project management of all new product development projects
- Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
- Product / packaging development
- Implement launch and launch support plan
- Participate in monthly marketing & NPD meetings
What It Takes to Succeed:
Experience that set you up for success:
- A minimum of two (2) years' experience as a Brand Manager gained in an FMCG environment is essential
- Knowledge of IRI / Nielsen data experience required
Qualifications & Certifications that will contribute to your success:
- A completed commercial degree majoring in Marketing, Business Management, Finance or similar is essential
Additional Requirements that will enhance your impact for success:
- Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
- SAP knowledge is advantageous
- Strong focus on analytical skills (turning data into actionable insights)
- Knowledge of consumer, trader, customer, and shopper insights
- Project management expertise
- Knowledge of the NPD process
- Advertising experience from briefing to execution
- High levels of numeracy
- Ability to travel essential
Why Join National Brands Limited (NBL)?
Join NBL to play a key role in shaping the future of iconic brands and contribute to an environment that values your skills, passion, and drive for excellence. Apply now to make a lasting impact!
Requirements:
- Make an Impact: Influence daily lives through South Africa’s most iconic brands.
- Innovative Growth: Help drive continuous improvement in product development and marketing.
- Career Opportunities: Access diverse roles across world-class facilities in Isando, Rosslyn, Westmead, and Durban.
- Collaborative Culture: Thrive in a supportive, team-focused environment with AVI’s backing.
- Reports to: Marketing Manager
- Ongoing market and industry analysis to provide recommendations for brand development
- Ongoing competitor intelligence
- Ongoing review of portfolio activity effectiveness to update or change plans as required
- Budgeting & forecasting
- Insights from pulling together existing research, market trends (global & local), competitors and internal data
- SWOT analysis
- Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends
- Portfolio positioning – Identify how our brand is positioned in the market
- Develop brand plans/brand strategy for profitable company growth
- Development of 3-year portfolio strategy
- Define and manage brand positioning and communication strategy using a variety of media
- Prepare/Review all promotional, advertising, media, research and R&D briefs
- Participate in media strategy process, agreement & delivery of plans
- Develop and execute marketing campaigns aimed at communicating our brand message
- Maintain relationships (both internal and external partners)
- Monitor communication/promotional spend
- Development of commercial rational and justification
- Project management of all new product development projects
- Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
- Product / packaging development
- Implement launch and launch support plan
- Participate in monthly marketing & NPD meetings
- A minimum of two (2) years' experience as a Brand Manager gained in an FMCG environment is essential
- Knowledge of IRI / Nielsen data experience required
- A completed commercial degree majoring in Marketing, Business Management, Finance or similar is essential
- Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
- SAP knowledge is advantageous
- Strong focus on analytical skills (turning data into actionable insights)
- Knowledge of consumer, trader, customer, and shopper insights
- Project management expertise
- Knowledge of the NPD process
- Advertising experience from briefing to execution
- High levels of numeracy
- Ability to travel essential