Description:
Content Strategy Manager Amazon experience required
The Content Strategy Manager will focus on the overall content strategy for listings, labels, and marketing assets across multiple platforms, ensuring content is optimized for conversion and customer engagement. This role oversees and manages the content strategy for our e-commerce platforms, particularly on Amazon. In this role, you will be responsible for leading a small team of copywriters, ensuring the delivery of high-quality, optimized content that drives sales, enhances brand visibility, and improves customer engagement. You will collaborate closely with marketing, design, and product teams to ensure our content aligns with brand goals and meets the needs of our customers.
Responsibilities:
Content Management
Lead content strategy development by leading the development and execution of content strategies tailored to Amazon and other e-commerce platforms, aligning with brand guidelines and business objectives.
Delegate projects between the team to ensure efficiency.
Manage content creation and optimization.
Oversee the creation of Amazon product listings, including titles, bullet points, descriptions, and enhanced brand content (A+ Content).
Ensure all content is optimized for SEO, keyword targeting, and user experience to drive traffic
and conversions.
Review and edit all content produced by the team to ensure it meets quality standards, is error-free, and aligns with brand tone, style as well as platform parameters.
Analyze content performance metrics (e.g., CTR, conversion rate, SEO rankings) and provide
actionable insights to improve content effectiveness across platforms, especially Amazon.
Create a data base of content, that can be utilised quickly after careful editing.
Work closely and collaborate with the Account Managers, Design Team, and Product Teams to
ensure content aligns with product launches, promotions, and seasonal campaigns.
Stay up-to-date with e-commerce and Amazon best practices, algorithm changes, and industry
trends. Propose and implement strategies to improve content visibility and performance.
Team Leadership & Management:
Supervise and mentor a small team consisting of an Amazon Copywriter and a Junior
Copywriter. Provide guidance, feedback, and ensure the team''''s work is aligned with the content
strategy and e-commerce goals.
Conduct KPI`s, and drive training and development to create a high performing team, that is
continuously evolving with the market.
Requirements
3+ years of experience of Content Management for ecommerce platform sales (experience with
Amazon, Walmart, Ebay, Shopify or iHerb is preferable and advantageous)
3+ years of demon