Description:
ENVIRONMENT:
DEVELOP and execute comprehensive communication plans for both internal and external audiences as the next Strategic Communications Manager sought by a Private Academic Institution. You will create and manage engaging content for various channels, including customer journeys, mailers, newsletters, etc., manage all social media activity across all platforms (Meta, LinkedIn, Reddit, HelloPeter, Google) while driving PR strategy for institute business. The successful incumbent must possess 8-10 years work experience in a similar role, with at least 3 years experience in Higher Education industry. You will also need strong analytical skills and experience with CRM, preferably Microsoft Dynamics and communication metrics and reporting.
DUTIES:
Communication Strategy Development
Develop and execute comprehensive communication plans for both internal and external audiences. Ensure alignment of communication strategies with overall marketing and business objectives. Manage crisis communications for the institution and ensure all stakeholders are informed. Monitor and evaluate the effectiveness of communication strategies and adjust as needed.
Brand Management
Ensure all communications reflect the institution''s brand values and identity. Maintain brand consistency across all communication channels and materials. Collaborate with the Design team to produce visually appealing and brand-compliant content.
Analytics and Reporting
Track and analyse communication metrics to measure the impact and effectiveness of communication efforts. Provide regular reports to senior management on communication performance and insights. Use data-driven insights to continuously improve communication strategies and tactics.
PR and Social Media Strategy
In partnership with Head of Marketing, drive PR strategy for institute business. Measure and report on PR activities for Exec and board meetings. Manage all social media activity across all platforms (Meta, LinkedIn, Reddit, HelloPeter, Google). Measure and report on all social media performance. Oversee all community complaints and implement resolution tactics.
Content Creation and Management
Create and manage engaging content for various channels, including customer journeys, mailers, newsletters, flyers, posters, and internal communications. Ensure all content is on-brand, consistent in style, quality, and tone of voice. Oversee the production of marketing materials and communication tools.