Description:
The role is ressponsible to drive the execution of Brand and Marketing (B&M) strategies at the regional and segment level, translating central strategic direction into localized, impactful initiatives.
The role is accountable for delivering Go-To-Market execution for B2C and B2B segments, enabling market share growth, customer engagement, and revenue generation. Additionally, the role provides hands-on leadership across trade marketing, sponsorships, events, media planning, PR, and digital marketing, ensuring all activities align with central direction while meeting unique regional needs and market dynamics.
Min 7 years of experience in Brand and Marketing, with at least 3-5 years in a leadership role.
Proven experience in executing Go-To-Market (GTM) strategies for B2C and B2B segments.
Experience managing trade marketing, sponsorships, events, and digital marketing initiatives.
Demonstrated ability to manage regional marketing operations and align activities to central strategies.