Marketing Specialist (Fully Remote)

Description:

About the Role:

Elasticito is seeking a highly motivated and adaptable Marketing Specialist to join our dynamic and growing marketing team. Reporting directly to the Marketing Manager, you will play a pivotal role in driving our marketing efforts forward by creating and managing compelling campaigns across various digital channels. This is a full-time, remote position offering an exciting opportunity to contribute significantly to the company's success in the fast-paced cybersecurity industry.

Responsibilities:

• Content Creation: Develop engaging and informative content, including blog posts, social media updates, website copy, email marketing materials, and other content formats as needed.
• Social Media Management: Plan, execute, and monitor social media strategies across relevant platforms to enhance brand awareness, engagement, and lead generation.
• Campaign Execution: Implement and manage marketing campaigns across various channels, including email marketing, social media advertising, and content marketing initiatives.
• Paid Advertising: Plan, execute, and optimize paid advertising campaigns on Google Ads and LinkedIn Ads to drive targeted traffic and leads.
• Data Analysis: Track, analyze, and report on campaign performance and key marketing metrics to identify areas for improvement and optimize future strategies.
• Collaboration: Work closely with the marketing team and other departments to ensure consistent brand messaging and achieve overall business objectives.
• Market Awareness: Stay up-to-date with the latest trends and best practices in digital marketing and the cybersecurity industry.

Key Goals:

• Contribute to driving the company forward through the creation and management of compelling marketing campaigns.
• Support the marketing department in achieving its goal of generating 100 Marketing Qualified Leads (MQLs) per month.

Job Type: Full-time

Application Question(s):

Do you own/subscribe to a stable fibre internet connection?

Education:

• Diploma (Preferred)

Experience:

• Marketing: 2 years (Preferred)

Language:

• English (Required)

Work Location: Remote/WFH

Application Deadline: 2025/05/30

Requirements:

• Content Creation: Develop engaging and informative content, including blog posts, social media updates, website copy, email marketing materials, and other content formats as needed.
• Social Media Management: Plan, execute, and monitor social media strategies across relevant platforms to enhance brand awareness, engagement, and lead generation.
• Campaign Execution: Implement and manage marketing campaigns across various channels, including email marketing, social media advertising, and content marketing initiatives.
• Paid Advertising: Plan, execute, and optimize paid advertising campaigns on Google Ads and LinkedIn Ads to drive targeted traffic and leads.
• Data Analysis: Track, analyze, and report on campaign performance and key marketing metrics to identify areas for improvement and optimize future strategies.
• Collaboration: Work closely with the marketing team and other departments to ensure consistent brand messaging and achieve overall business objectives.
• Market Awareness: Stay up-to-date with the latest trends and best practices in digital marketing and the cybersecurity industry.

• Contribute to driving the company forward through the creation and management of compelling marketing campaigns.
• Support the marketing department in achieving its goal of generating 100 Marketing Qualified Leads (MQLs) per month.

• Diploma (Preferred)

• Marketing: 2 years (Preferred)

• English (Required)

• Copywriting: 1 to 2 years
• Graphic Design: 1 to 2 years
• Time Management: 1 to 2 years
• Hubspot: 1 to 2 years

• Minimum of 2 years of proven experience in a marketing role, ideally within the cybersecurity industry.
• Proficiency in content creation across various formats.
• Demonstrated ability to manage and grow social media presence.
• Experience in planning and executing digital marketing campaigns.
• Hands-on experience with running and optimizing paid advertising campaigns on Google Ads and LinkedIn Ads.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills (English).
• Proficient in Microsoft Office Suite.
• Experience with Canva design and video editing is essential.
• Familiarity with Google Workspace (Gmail, Google Drive, Google Analytics) is required.
• Proficiency in Adobe Photoshop is advantageous, but not necessary.
• Knowledge of HubSpot is a significant plus, but a strong willingness to learn is essential.
• Experience in running webinars and events is beneficial.

• Conscientious and detail-oriented.
• Proactive self-starter with the ability to work independently.
• Loyal and trustworthy team player.
• Ability to perform effectively under pressure and meet deadlines.
• Highly adaptable and comfortable working in a constantly evolving environment.

Qualifications and Skills:

• Minimum of 2 years of proven experience in a marketing role, ideally within the cybersecurity industry.
• Proficiency in content creation across various formats.
• Demonstrated ability to manage and grow social media presence.
• Experience in planning and executing digital marketing campaigns.
• Hands-on experience with running and optimizing paid advertising campaigns on Google Ads and LinkedIn Ads.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills (English).
• Proficient in Microsoft Office Suite.
• Experience with Canva design and video editing is essential.
• Familiarity with Google Workspace (Gmail, Google Drive, Google Analytics) is required.
• Proficiency in Adobe Photoshop is advantageous, but not necessary.
• Knowledge of HubSpot is a significant plus, but a strong willingness to learn is essential.
• Experience in running webinars and events is beneficial.

Personal Attributes:

• Conscientious and detail-oriented.
• Proactive self-starter with the ability to work independently.
• Loyal and trustworthy team player.
• Ability to perform effectively under pressure and meet deadlines.
• Highly adaptable and comfortable working in a constantly evolving environment.