Description:
Hire Resolve's client is seeking a The Head of Social who will drive the end-to-end social media strategy, planning, execution, and performance for two different sporting clubs across all channels. This pivotal role builds brand relevance, grows engaged fanbases, and leads sports and culture conversations. Crucially, this role champions the ‘Players First’ strategy, using content and storytelling to elevate marquee and emerging players, thereby expanding the clubs' brand reach.Key Responsibilities:
- Social Strategy & Planning: Lead multi-channel social strategy, setting ambitious growth and engagement targets. Translate club goals into actionable content plans and structured calendars balancing storytelling, matchday, commercial needs, and fan engagement.
- ‘Players First’ Strategy: Design and deliver a social framework to build player profiles as content creators aligned with club brand goals. Collaborate on authentic content elevating player voice, co-create with talent, and build strong player relationships. Track and grow player social metrics for club brand expansion.
- Content & Campaign Execution: Oversee daily publishing (matchday, training, lifestyle, UGC, reactive). Collaborate with creative teams on platform-tailored innovative formats aligned with club tone. Integrate social into broader marketing and commercial campaigns.
- Community & Culture: Foster fan dialogue and connection through an engaging presence. Stay ahead of trends to engage in wider conversations. Activate stakeholders to expand community-led content.
- Analytics & Performance Reporting: Own performance reporting, using insights to refine content and guide decisions. Set benchmarks for key metrics and share reports to inform strategy.
- Leadership & Collaboration: Lead and mentor the social media team. Collaborate across internal teams and represent social in discussions, ensuring campaign integration. Contribute to creative and sponsorship pitches.
Minimum Requirements:
- Diploma/Degree in related field.
- 5+ years leading social media in high-growth (ideally sport/entertainment/youth culture).
- Proven success with player/talent-first strategies for engagement and growth.
- Deep platform knowledge (TikTok, Instagram, YouTube) and creative instincts.
- Experience with live sports content and matchday/training cycles.
- Excellent communication, storytelling, and editorial judgment.
- Proficiency in social media tools (e.g., Emplifi, Sprout, Dash Hudson).
- Experience building relationships with athletes/public figures in high-pressure settings.
Desirable:
- Experience in professional rugby/high-performance sport.
- Knowledge of player IP/NIL and athlete-driven content.
- Creative production skills (short-form video, copywriting).
- Understanding of paid social and influencer collaborations.
Benefits:
- Competitive salary based on experience.
You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days
Requirements:
- Social Strategy & Planning: Lead multi-channel social strategy, setting ambitious growth and engagement targets. Translate club goals into actionable content plans and structured calendars balancing storytelling, matchday, commercial needs, and fan engagement.
- ‘Players First’ Strategy: Design and deliver a social framework to build player profiles as content creators aligned with club brand goals. Collaborate on authentic content elevating player voice, co-create with talent, and build strong player relationships. Track and grow player social metrics for club brand expansion.
- Content & Campaign Execution: Oversee daily publishing (matchday, training, lifestyle, UGC, reactive). Collaborate with creative teams on platform-tailored innovative formats aligned with club tone. Integrate social into broader marketing and commercial campaigns.
- Community & Culture: Foster fan dialogue and connection through an engaging presence. Stay ahead of trends to engage in wider conversations. Activate stakeholders to expand community-led content.
- Analytics & Performance Reporting: Own performance reporting, using insights to refine content and guide decisions. Set benchmarks for key metrics and share reports to inform strategy.
- Leadership & Collaboration: Lead and mentor the social media team. Collaborate across internal teams and represent social in discussions, ensuring campaign integration. Contribute to creative and sponsorship pitches.
- Diploma/Degree in related field.
- 5+ years leading social media in high-growth (ideally sport/entertainment/youth culture).
- Proven success with player/talent-first strategies for engagement and growth.
- Deep platform knowledge (TikTok, Instagram, YouTube) and creative instincts.
- Experience with live sports content and matchday/training cycles.
- Excellent communication, storytelling, and editorial judgment.
- Proficiency in social media tools (e.g., Emplifi, Sprout, Dash Hudson).
- Experience building relationships with athletes/public figures in high-pressure settings.
- Experience in professional rugby/high-performance sport.
- Knowledge of player IP/NIL and athlete-driven content.
- Creative production skills (short-form video, copywriting).
- Understanding of paid social and influencer collaborations.
- Competitive salary based on experience.
22 Apr 2025;
from:
careers24.com