Digital Marketing Manager

Description:

The ideal candidate will bring a solid background in digital marketing, content development, and brand management, along with a proven ability to drive growth and enhance audience engagement.

Key Responsibilities:
Develop and Implement Marketing Strategies: Lead the creation and execution of comprehensive marketing strategies that drive brand awareness and growth across all companies. Content Creation and Management: Write, produce, and manage content for social media, websites, blogs, newsletters, and email campaigns, ensuring a consistent brand voice. Social Media Management: Oversee all social media accounts, including scheduling posts, engaging with the community, and analyzing performance. Manage and Coordinate WhatsApp Broadcasts: Handle opt-outs, update the database, forward leads, and source new contacts to ensure effective communication and audience engagement. Paid Media Campaigns: Design and execute paid media campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on maximizing ROI. Photography and Videography: Capture and produce high-quality visual content, including event coverage, product showcases, and promotional materials. Website Management: Maintain and update company websites, with a focus on user experience and SEO optimization. Branding and Design: Lead branding initiatives, manage signage projects, and create marketing materials using tools like Canva or Adobe Creative Suite. Budget and Financial Management: Collaborate with the finance team to manage and reallocate marketing budgets across various entities, ensuring efficient use of funds. Event Coverage: Attend and cover company events, producing and promoting content to enhance event visibility. Email and Database Management: Execute targeted email campaigns using Mailchimp or similar platforms, while managing CRM systems and ensuring data accuracy. SEO: Implement basic SEO strategies to improve organic search visibility. Requirements:
Relevant degree or equivalent experience in Marketing, Digital Marketing, or a related field. Proven experience in digital marketing, content creation, and social media management. Strong understanding of paid media campaigns, SEO, and brand management. Proficiency in using design tools such as Canva or Adobe Creative Suite. Experience in photography, videography, and website management is a plus. Ability to work collaboratively across multiple teams and departments. Flexibility to travel to and cover events as required. Ability to work both independently and as part of a team. Energetic, proactive, and goal-oriented approach. Adaptability and creativity in meeting deadlines. High attention to detail. Strong work ethic.