Description:
Brand Communications Manager (Pinelands, Cape Town)The Intelligent Debt Management (IDM) Group, South Africa’s largest and multi-award winning debt management company, has a position available for a Brand Communications Manager.
This individual will join the Marketing Team and will be accountable for (but not limited to) developing and executing PR strategies, enhancing brand reputation, ATL marketing and ensuring consistency across
upper funnel channels.
Role responsibilities:
- PR Agency management:
- Overseeing the relationship and performance of the PR agency
- Developing and executing PR strategies to enhance brand reputation
- Managing media relations and press releases
- Participating in radio/TV interviews (if needed)
- Upper funnel channel strategy:
- Developing and executing brand awareness campaigns on YouTube, Meta (Facebook/Instagram), and other relevant platforms
- Defining target audiences and creating engaging content strategies
- Analysing campaign performance and optimising for reach and impact
- ATL marketing:
- Planning and executing traditional advertising campaigns (TV, radio, print, out-of-home)
- Working with creative agencies to develop compelling advertising materials
- Ensuring brand consistency across all ATL channels
- Brand strategy:
- Contributing to the development and implementation of overall brand strategy
- Ensuring brand consistency across all marketing and communication activities
- Monitoring brand health and conducting market research
- Budget management:
- Managing budgets for PR, digital advertising, and ATL campaigns
- Tracking expenses and ensuring efficient resource allocation
Candidate profile:
- Experience:
- Proven experience in brand management, PR, and digital marketing
- Experience working with PR and other agencies
- A strong understanding of upper funnel marketing strategies
- Experience in ATL marketing (optional)
- Experience with social media platforms and YouTube
- Skills:
- Excellent communication and interpersonal skills
- Strong strategic thinking and analytical abilities
- Creative and innovative mindset
- Project management and organisational skills
- Budget management experience
- Good understanding of data to measure campaign effectiveness, understand audience behaviour, and optimise strategies for improved ROI.
- Ability to communicate in multiple languages a plus
- Personal qualities:
- Strategic thinker with a results-oriented approach
- Strong collaborator and team player
- Ability to work in a fast-paced environment
- Adaptable and resilient
- Proactive and self-motivated
- Education:
- A bachelor's degree or diploma in marketing, communications, or a related field.
What’s in it for you?
Being South Africa’s largest company of its kind – IDM is continuously growing, with no signs of stopping.
One of our core values is ‘growing people’ and we take that very seriously. We have internal learning opportunities to better our people, and leaders who are experts in their fields and freely impart knowledge and are open to new ideas.
Our culture is one of collaboration, diversity, and helpfulness. That goes for our people internally and how we deal with our clients.
At IDM, you can play a part in educating and assisting real South Africans get out of tough financial situations. You can make a difference with the work you do. Our people believe this too – one said, “I wake up each day knowing I am going to make a difference.”
Other key benefits:
- We make sure our employees are mentally and physically healthy with Healthy Together campaigns throughout the year.
- We offer various rewards and awards as tokens of recognition for hard work.
- We offer company benefits – like a half day off on your birthday, medical aid, retirement annuity, and further study opportunities should you meet relevant requirements.
- We have a culture of growth, meaning you have access to move both upwards or across in the business if you want to.
Requirements:
- PR Agency management:
- Overseeing the relationship and performance of the PR agency
- Developing and executing PR strategies to enhance brand reputation
- Managing media relations and press releases
- Participating in radio/TV interviews (if needed)
- Upper funnel channel strategy:
- Developing and executing brand awareness campaigns on YouTube, Meta (Facebook/Instagram), and other relevant platforms
- Defining target audiences and creating engaging content strategies
- Analysing campaign performance and optimising for reach and impact
- ATL marketing:
- Planning and executing traditional advertising campaigns (TV, radio, print, out-of-home)
- Working with creative agencies to develop compelling advertising materials
- Ensuring brand consistency across all ATL channels
- Brand strategy:
- Contributing to the development and implementation of overall brand strategy
- Ensuring brand consistency across all marketing and communication activities
- Monitoring brand health and conducting market research
- Budget management:
- Managing budgets for PR, digital advertising, and ATL campaigns
- Tracking expenses and ensuring efficient resource allocation
- Overseeing the relationship and performance of the PR agency
- Developing and executing PR strategies to enhance brand reputation
- Managing media relations and press releases
- Participating in radio/TV interviews (if needed)
- Developing and executing brand awareness campaigns on YouTube, Meta (Facebook/Instagram), and other relevant platforms
- Defining target audiences and creating engaging content strategies
- Analysing campaign performance and optimising for reach and impact
- Planning and executing traditional advertising campaigns (TV, radio, print, out-of-home)
- Working with creative agencies to develop compelling advertising materials
- Ensuring brand consistency across all ATL channels
- Contributing to the development and implementation of overall brand strategy
- Ensuring brand consistency across all marketing and communication activities
- Monitoring brand health and conducting market research
- Managing budgets for PR, digital advertising, and ATL campaigns
- Tracking expenses and ensuring efficient resource allocation
- Experience:
- Proven experience in brand management, PR, and digital marketing
- Experience working with PR and other agencies
- A strong understanding of upper funnel marketing strategies
- Experience in ATL marketing (optional)
- Experience with social media platforms and YouTube
- Skills:
- Excellent communication and interpersonal skills
- Strong strategic thinking and analytical abilities
- Creative and innovative mindset
- Project management and organisational skills
- Budget management experience
- Good understanding of data to measure campaign effectiveness, understand audience behaviour, and optimise strategies for improved ROI.
- Ability to communicate in multiple languages a plus
- Personal qualities:
- Strategic thinker with a results-oriented approach
- Strong collaborator and team player
- Ability to work in a fast-paced environment
- Adaptable and resilient
- Proactive and self-motivated
- Education:
- A bachelor's degree or diploma in marketing, communications, or a related field.
- Proven experience in brand management, PR, and digital marketing
- Experience working with PR and other agencies
- A strong understanding of upper funnel marketing strategies
- Experience in ATL marketing (optional)
- Experience with social media platforms and YouTube
- Excellent communication and interpersonal skills
- Strong strategic thinking and analytical abilities
- Creative and innovative mindset
- Project management and organisational skills
- Budget management experience
- Good understanding of data to measure campaign effectiveness, understand audience behaviour, and optimise strategies for improved ROI.
- Ability to communicate in multiple languages a plus
- Strategic thinker with a results-oriented approach
- Strong collaborator and team player
- Ability to work in a fast-paced environment
- Adaptable and resilient
- Proactive and self-motivated
- A bachelor's degree or diploma in marketing, communications, or a related field.
- We make sure our employees are mentally and physically healthy with Healthy Together campaigns throughout the year.
- We offer various rewards and awards as tokens of recognition for hard work.
- We offer company benefits – like a half day off on your birthday, medical aid, retirement annuity, and further study opportunities should you meet relevant requirements.
- We have a culture of growth, meaning you have access to move both upwards or across in the business if you want to.
08 Apr 2025;
from:
careers24.com