Description:
Minimum Requirements:- A Degree or Diploma in Marketing is a must
- Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
- Proficient with marketing-related software programs
- A history of planning successful product launches and events
- Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
- Time management and organization skills for planning and executing both large and small marketing projects and initiatives
- Leadership skills to motivate team members
- Analytical and problem-solving skills for coming up with ideas to increase demand for products and services
- At least five years of experience in a similar role Key Responsibilities:
- Strategic Planning: Develop and implement comprehensive marketing plans and strategies aligned with business objectives.
- Market Research & Analysis: Conduct market research to understand target audiences, identify trends, and analyze competitor activities.
- Campaign Management: Oversee the creation and execution of marketing campaigns across various channels (digital, print, social media, etc.).
- Budget Management: Manage marketing budgets effectively, ensuring optimal resource allocation and ROI.
- Content Creation & Management: Collaborate with creative teams to develop compelling marketing content (copy, visuals, videos).
- Performance Tracking & Analysis: Monitor and analyze campaign performance, identify areas for improvement, and adjust strategies accordingly.
- Team Leadership: Lead and manage marketing team members, providing guidance, coaching, and support.
- Stakeholder Communication: Communicate marketing plans, progress, and results to internal and external stakeholders.
- Customer Engagement: Develop and implement strategies to increase customer engagement and loyalty.
- Sales Support: Work closely with the sales team to support their efforts and drive sales growth.
07 Apr 2025;
from:
gumtree.co.za