Description:
Who we are: A leading Financial Services company.
What we do: We offer affordable and reliable financial services to the emerging consumer.
What we are looking for: A Social Media Specialist.
What you will do:
Initiate and execute on creative content strategies that align with the company brand Copywriting of all social media posts according to the brand guidelines Conduct market research analysis to identify trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance Keep abreast of government regulations and emerging web technology to ensure regulatory compliance by reviewing current policies and SOPs Participate in the development and implementation of online marketing strategy with overall responsibility for social media implementation Conduct online marketing initiatives Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media platform activities or initiatives Responsible for setting up or optimising analytics tools for tracking visitors' behaviours Manage tracking and reporting of social media activities on all platforms Conduct financial modelling, monitoring and reporting for online marketing programmes or website revenue forecasting Execute digital competitions (planning, design, sign-off and execution) Identify, evaluate and propose procurement of hardware or software for implementing social media marketing initiatives and campaigns Propose online or social media channel campaigns to marketing leaders Collaborate with web, IT, service providers and graphic design staff to create multimedia social media content that conforms to brand and company visual format Contribute to the identification and development of commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled functionality and inform social media marketing tactics Execute and manage social media campaigns or promotional strategies with sales, operations and other key stakeholders Assist in the evaluation and negotiation of contracts with vendors or online partners Attend bi-annual monthly performance meeting with Digital Marketing Manager Maintain knowledge of current digital marketing methodology and practicesWhat do you need:
Bachelor’s degree or Advanced Diploma Social Media and Digital Marketing courses Minimum 5 years Digital Marketing and Social Media Platforms Experience (Facebook, Twitter, LinkedIn, Instagram and TikTok) Minimum 3 years (advantageous not necessity) Fintech and/or Financial Services experience Knowledge of marketing and communication
22 Mar 2025;
from:
gumtree.co.za