Where

CRM & Direct Marketing Manager

Executive Placements
Cape Town Full-day Full-time

Description:

Are you passionate about customer engagement and data-driven marketing strategies? A leading fintech company is looking for a CRM & Direct Marketing Manager to spearhead direct marketing campaigns across multiple channels, ensuring a personalized and impactful customer experience.

Key Responsibilities:

Develop and execute direct marketing campaigns to enhance customer engagement. Utilize customer segmentation strategies to drive business growth. Monitor campaign performance and provide insights for optimization. Manage customer data, ensuring compliance with best practices and regulations. Oversee the direct marketing calendar to maximize customer interaction. Implement A/B testing to refine strategies and improve conversion rates. Collaborate with stakeholders to align customer communication with brand campaigns. Set up and report on customer surveys to enhance engagement insights.

Requirements:

Degree or relevant marketing qualification. 5-8 years of experience in a CRM or direct marketing role. Experience in an online transactional business with a strong digital presence. Expertise in customer lifecycle programs and CRM tools. Strong data management, analytical, and reporting skills. Advanced proficiency in MS Office and G-Suite. Excellent communication and stakeholder management abilities. Agile, adaptable, and detail-oriented with a strategic mindset.

Join a dynamic team at a leading fintech company and help shape the future of customer engagement! Apply today.

13 Mar 2025;   from: gumtree.co.za

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