Junior Social Media Specialist

Description:

About Our Client:Our client is a prestigious group of luxury lodges and hotels, renowned for delivering exceptional hospitality experiences to a discerning clientele. With a portfolio of exclusive properties across Southern Africa, they are committed to creating unforgettable stays characterized by elegance, service excellence, and unique encounters with nature.They are seeking a Junior Social Media Specialist who can amplify their online presence and connect with luxury travelers worldwide. Key Responsibilities:

1. Content Creation:
   
   • Develop and execute captivating social media strategies across platforms like Instagram, Facebook, TikTok, and YouTube.
   • Create high-quality visual and written content, including posts, reels, and stories, that reflect the luxury and exclusivity of the brand.
   • Collaborate with photographers and designers to maintain a consistent and visually appealing feed.
2. Community Management:
   
   • Engage with the online community by responding to comments, messages, and inquiries promptly and professionally.
   • Build and maintain strong relationships with followers to enhance brand loyalty.
3. Influencer Collaboration:
   
   • Identify and collaborate with influencers and bloggers who align with the brand's image and can effectively reach a luxury audience.
   • Manage influencer partnerships, ensuring that content is on-brand and objectives are met.
4. Analytics and Reporting:
   
   • Use social media analytics tools to track performance metrics and generate reports.
   • Analyze engagement, growth, and campaign effectiveness to refine strategies.
5. Brand Representation:
   
   • Maintain the brand’s tone of voice and ensure all social media activities align with the brand's positioning as a leader in luxury hospitality.
   • Coordinate with marketing and PR teams to ensure cohesive messaging.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 1-2 years of experience in social media management, ideally in the luxury hospitality or travel sector.
• Strong understanding of luxury branding and social media trends.
• Excellent writing skills with an eye for detail and aesthetics.
• Proficiency in using social media scheduling and analytics tools.
• Basic design and video editing skills are a plus.

Requirements:

Key Responsibilities:

• Develop and execute captivating social media strategies across platforms like Instagram, Facebook, TikTok, and YouTube.
• Create high-quality visual and written content, including posts, reels, and stories, that reflect the luxury and exclusivity of the brand.
• Collaborate with photographers and designers to maintain a consistent and visually appealing feed.

• Engage with the online community by responding to comments, messages, and inquiries promptly and professionally.
• Build and maintain strong relationships with followers to enhance brand loyalty.

• Identify and collaborate with influencers and bloggers who align with the brand's image and can effectively reach a luxury audience.
• Manage influencer partnerships, ensuring that content is on-brand and objectives are met.

• Use social media analytics tools to track performance metrics and generate reports.
• Analyze engagement, growth, and campaign effectiveness to refine strategies.

• Maintain the brand’s tone of voice and ensure all social media activities align with the brand's positioning as a leader in luxury hospitality.
• Coordinate with marketing and PR teams to ensure cohesive messaging.

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 1-2 years of experience in social media management, ideally in the luxury hospitality or travel sector.
• Strong understanding of luxury branding and social media trends.
• Excellent writing skills with an eye for detail and aesthetics.
• Proficiency in using social media scheduling and analytics tools.
• Basic design and video editing skills are a plus.