Description:
Overview:
Seeking an experienced Brand Manager with a strong background in branding and brand building. This role requires a strategic thinker who can develop and execute marketing initiatives to enhance brand visibility, credibility, and growth.
The ideal candidate will have a proven track record of building recognizable brands from the ground up and have the appetite and ability to be hands on and involved in the detail.
Key Responsibilities:
Develop and implement comprehensive marketing strategies to strengthen brand identity.
Develop and implement brand-building initiatives, ensuring consistency across all channels.
Develop and manage content creation, social media presence, and digital marketing campaigns.
Conduct market research to identify trends, customer insights, and competitor activities.
Collaborate with agencies to align marketing efforts with business goals.
Analyze marketing performance metrics and optimize strategies accordingly.
Oversee the development of promotional materials, both online and offline.
Required Skills and Competencies:
Branding Expertise: Strong knowledge of brand development, positioning, and storytelling.
Strategic Thinking: Ability to design and execute data-driven marketing strategies.
Content Creation: Proficient in developing engaging content for various platforms.
Digital Marketing: Knowledge of SEO, PPC, social media advertising, and email marketing.
Analytics: Experience with marketing analytics tools (e.g., Google Analytics, HubSpot).
Communication: Excellent verbal and written communication skills.
Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously.
Creative Mindset: Ability to think outside the box and bring fresh ideas to the table.