Brand Manager Remote Role

Description:

We are seeking a results-oriented marketeer to drive the execution of brand strategies and marketing initiatives for our OTC pharmaceutical products.
The ideal candidate will possess a blend of creativity, analytical skills, and a passion for consumers to accelerate brand growth and market share.
As a Brand Manager / Marketing Activator, you will be instrumental in crafting and implementing innovative campaigns that vividly convey our brands message and ethos to our target demographic & HCPs.

Brand Activation:
Develop and implement insight-driven, cutting-edge brand activation campaigns in line with our marketing strategy and brand ethos, OTIF.
Develop across multiple channels, including digital, social media, point of sale, and traditional advertising, to enhance brand visibility and engagement.
Responsible for communication deployment, precision marketing assets and adaptations of the principals global / regional playbooks.
Transform brand ideas and visual into promotional materials across multiple brands/channels & markets.
Balance between strategy and execution identify key risk areas/ products with action plans and implementation thereof.
Motivational management of agencies and third-party vendors
Collaborate across functions to create unified and impactful brand experiences.
Manage event planning, sponsorships, and promotions, ensuring on-time and budgetary compliance.
Project manage the process from start to end in collaboration with the creative agency and other external vendors to ensure smooth production and distribution of point sales material.
Ensure consistent brand messaging across all channels.

Campaign Readiness & Management:
Timeously lead the planning, execution, optimization & delivery of marketing campaigns, leveraging consumer insights and market trends to maximize campaign effectiveness and ROI.
Work with Sales & Trade Managers, HCP Engagement Lead to ensure all parameters are met on sales force tactical objectives, plans, budget setting and achievement. Engage key customers, as needed for campaign execution, to ensure high level of service delivery.
Support Key Accounts and sales head to attain set objectives (sales ambition and spend budgets)
Track and monitor OTC promo grids across for optimal ROI.
Track and monitor HCP campaigns for optimal ROI.

Market Analysis & insights:
Conduct market analysis, store visits and competitor tracking to assess material effectiveness and identify sales opportunities, consumer trends, and competitive threats, translating insights into actionable strategies.
Responsible for keeping abreast of NPD developments in their categories.

Budget Management:
Input into Annual marketing / business plan. Responsible for deployment of plan On Ti