Brand and Marketing Manager

Description:

Develop and implement a cutting-edge brand and marketing strategy that supports the overall company objectives.
Create synergies in all social media platforms where the company can derive economic value.
Collaborate with internal stakeholders in the development and of brand campaigns to enhance the company’s visibility.
Collaborate with the company overseas counterparts to leverage off the available opportunities and resources.
Oversee the production of promotional materials and the analysis of the effectiveness of campaigns.
Collaborate with sales and customer retention teams to align marketing strategies with customer needs.
Analyse campaign performance and consumer insights to optimize future marketing efforts.
Develop and execute brand marketing strategies to enhance brand recognition and customer loyalty.
Conduct market research to gain insights of consumer behaviour, trends, and competitive landscapes.
Analyse current programmes like Enterprise Development and Socio-Economic Development within the BBBEE auspices where branding mileage can be drawn as a customer value proposition.
Identify company’s four Ps and determine how they can be adopted to enhance business growth.
Manage the brand marketing budget to maximize return on investment.
Keep abreast with marketing trends and technologies to keep the brand at the forefront of industry developments.

Requirements:

Desired Experience & Qualification
Experience

Strategic thinker who thrives on creativity.
Self-starter who exudes confidence in setting up a portfolio from scratch and operationalise it.
Strong inclination on stakeholder engagement.
At least 10 years in a marketing and branding environment of which 5 must have been served in a senior marketing/branding management role.
Ability to navigate the digital world through the utilisation of digital marketing tools and platforms, such as social media, content management systems, and analytics software.
Strategic thinker who thrives on creativity.
Self-starter who exudes confidence in setting up a portfolio from scratch and operationalise it.
Strong inclination on stakeholder engagement.
At least 10 years in a marketing and branding environment of which 5 must have been served in a senior marketing/branding management role.
Ability to navigate the digital world through the utilisation of digital marketing tools and platforms, such as social media, content management systems, and analytics software.
Understanding of financial principles
Understanding of brand strategy, market research, and consumer psychology.
Strategic Thinking
Decision-Making
Team Leadership and Development
Sales Strategy and Execution
Customer Relationship Management

Qualification

Grade 12 Certificate - Maths and English HG
Post graduate degree in Marketing, Business Administration, or a related field at NQF level 8 (honours).
Business related programme advantageous