Description:
REQUIREMENTSDegree or diploma in Marketing, Communications, or related field 5+ years of experience in a strategic marketing role Experience in retail, interiors, or design-oriented sectors is advantageous Experience with Social Pilot, Mailchimp, Canva, Meta Ads Manager, Microsoft Office, Microsoft Teams, Google Business Suite (incl. Google Analytics) required Proven experience leading brand repositioning, multichannel campaigns, and digital strategy Strong analytical and project management skills Excellent communication and leadership skills
DUTIES
Refine and drive brand strategy to position the business as the premium choice. Lead the development and execution of multichannel marketing strategies (digital, traditional, in-store). Use market research and data to continuously refine messaging, campaigns, and audience targeting. Manage and evolve corporate identity and brand architecture. Ensure consistency in tone, messaging, and visual identity across all touchpoints. Plan, execute, and analyse brand and product campaigns aimed at trade and consumer audiences. Collaborate with sales and showroom teams to align marketing activities with business objectives. Own bi-annual Clearance Sale marketing strategyfrom creative direction to performance tracking. Oversee the companys digital presence, including website content, social media platforms, and email marketing. Manage the execution of paid media campaigns in partnership with an external digital agency. Monitor and report on KPIs for digital performance and showroom traffic. Lead, mentor, and develop a small in-house team (designer and marketing coordinator). Manage external agencies across creative, advertising, digital, and communications functions where required. Develop clear briefs and ensure on-time, on-brand execution. Track and report on key marketing metrics, adjusting strategy where necessary based on performance.
Salary: R negotiable dependent on experience
Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.
27 May 2025;
from:
gumtree.co.za