Description:
Job Purpose
To implement a market driven differentiated service that builds sustainable competitiveness within clearly identified channels, thereby delivering sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.
Key Accountabilities and Outputs
Customer Development
Manage and build customer relationships with Outlet owners
Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
Ensure all current, correct customer master data captured onto Rapid Trade and is maintained
Achieve customer sales volume targets
Ensure each outlet buys directly from the Company consistently on a weekly basis
Execution Guidelines
Ensure the delivery of product availability, merchandising, promotions, pricing and space in each and every outlet
Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
Manage stock rotation to ensure 100% availability
Drive the effective execution of selective merchandising implementation in the consumption and purchase zones
Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year
Asset Management
Manage the Company refrigeration assets by driving governance and compliance
Manage all the Company assets in the outlets including permanent merchandising and signage
Ensure the Company products are stocked in fridges as per guidelines
Conduct asset verification surveys (Fridges, etc.)
Assist customers with managing stock replenishment to minimise stock outs
Manage stock rotation and quality