Description:
Our client in Cape Town, a international mail-order company managing multiple lifestyle and luxury brands is seeking a Webmaster with proven Shopify experience. This hands-on role involves managing the company’s digital presence, including site optimisation, SEO, and email marketing. Ideal for a proactive, data-driven candidate ready to take ownership of web performance. Key Responsibilities:Manage and optimise Shopify websites, including product management, research & manage apps, daily update of website promotions, and onsite improvements.
Research and implement conversion rate optimisations.
Oversee email marketing and SMS campaigns using Klaviyo, including flows, segmentation, A/B testing, and reporting.
Drive SEO strategy and execution across on-page, technical, and content optimisation.
Handle local SEO efforts including managing and optimising Google Business Profiles.
Track and report on performance using Looker dashboards and other analytics tools; open to new tools as long as they meet business needs.
Implement and manage conversion tracking via Google Tag Manager, Google Analytics, and other tracking systems.
Act as the main point of reference for all digital marketing and ecommerce-related queries across both brands.
Personal attributes required:
Team player …able to get on well with co-workers
Hard worker …not a clock-watcher …capable of working to deadlines
Self-starter …eager to take on responsibility
Ambitious …wants to be successful …looking for long-term career growth
Tools & Platforms Used:
Shopify and the relevant ecommerce apps
Klaviyo (Email & SMS marketing)
Google Ads
Meta Ads (Facebook/Instagram)
TikTok Ads
Pinterest Ads
Google Tag Manager (GTM)
Google Analytics
Looker (Data reporting & dashboards)
Google Search Console & Google Business Profile
Ahrefs, Dibb SEO & SemRush
Meta Business Suite
SEO tools (e.g. SEMrush, Yoast, or equivalent)
Content creation tools (e.g. Canva, Grammarly, ChatGPT where needed)
Project management tools - Asana
Social media scheduling tools Meta tools
Please send cv, qualifications, references, salary expectation and photo to: desmaine@vinerecruitment.co.za
23 May 2025;
from:
careers24.com