Where

Senior Marketing Lead

Bright Placements
Johannesburg Full-day Full-time

Description:

Are you a strategic marketing leader with a flair for storytelling, brand elevation, and driving results in the luxury hospitality space? We’re seeking a Senior Marketing Lead to head up marketing initiatives across a growing portfolio of 5-star properties, including exclusive game lodges, boutique hotels, and high-end venues.This role demands a self-starter with both creative and commercial acumen—someone who can lead campaigns, manage cross-platform content, and align with sales and operations to grow market share. Key Responsibilities:
  • Develop and execute comprehensive marketing strategies across multiple properties
  • Oversee content creation, digital marketing, media relations and PR
  • Manage social media platforms, paid media, SEO/SEM and e-mail marketing
  • Work closely with GM teams, sales, and designers to roll out campaigns
  • Lead brand development, guest communications, and in-house collateral
  • Build and manage a small internal team and external marketing partners
  • Report on marketing ROI, lead generation, and occupancy-driven initiatives
Ideal Candidate:
  • 5+ years’ senior marketing experience, preferably in luxury hospitality or lifestyle brands
  • Deep understanding of both traditional and digital marketing tools
  • Creative thinker with strong analytical and project management skills
  • Excellent writing and storytelling ability—able to translate brand ethos into campaigns
  • Comfortable presenting to executives, managing agency relationships and driving deadlines
What You’ll Receive:
  • Competitive salary + performance incentives
  • Hybrid flexibility (onsite travel to properties required)
  • Work with some of SA’s most celebrated luxury destinations
  • Strategic impact with freedom to innovate

Requirements:

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies across multiple properties
  • Oversee content creation, digital marketing, media relations and PR
  • Manage social media platforms, paid media, SEO/SEM and e-mail marketing
  • Work closely with GM teams, sales, and designers to roll out campaigns
  • Lead brand development, guest communications, and in-house collateral
  • Build and manage a small internal team and external marketing partners
  • Report on marketing ROI, lead generation, and occupancy-driven initiatives
Ideal Candidate:
  • 5+ years’ senior marketing experience, preferably in luxury hospitality or lifestyle brands
  • Deep understanding of both traditional and digital marketing tools
  • Creative thinker with strong analytical and project management skills
  • Excellent writing and storytelling ability—able to translate brand ethos into campaigns
  • Comfortable presenting to executives, managing agency relationships and driving deadlines
What You’ll Receive:
  • Competitive salary + performance incentives
  • Hybrid flexibility (onsite travel to properties required)
  • Work with some of SA’s most celebrated luxury destinations
  • Strategic impact with freedom to innovate
  • Develop and execute comprehensive marketing strategies across multiple properties
  • Oversee content creation, digital marketing, media relations and PR
  • Manage social media platforms, paid media, SEO/SEM and e-mail marketing
  • Work closely with GM teams, sales, and designers to roll out campaigns
  • Lead brand development, guest communications, and in-house collateral
  • Build and manage a small internal team and external marketing partners
  • Report on marketing ROI, lead generation, and occupancy-driven initiatives
  • 5+ years’ senior marketing experience, preferably in luxury hospitality or lifestyle brands
  • Deep understanding of both traditional and digital marketing tools
  • Creative thinker with strong analytical and project management skills
  • Excellent writing and storytelling ability—able to translate brand ethos into campaigns
  • Comfortable presenting to executives, managing agency relationships and driving deadlines
  • Competitive salary + performance incentives
  • Hybrid flexibility (onsite travel to properties required)
  • Work with some of SA’s most celebrated luxury destinations
  • Strategic impact with freedom to innovate
20 May 2025;   from: careers24.com

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