Description:
Our client in the liquor industry is looking for a strategic and creative Shopper Marketing Manager based in Midrand, Gauteng to elevate brand visibility and drive shopper engagement. If you're passionate about in-store excellence, data-driven insights, and delivering impactful campaigns, this is your chance to make a mark in a dynamic, fast-paced environment.
Key Responsibilities includes:
- Analyse shopper data monthly to identify trends, create executive summaries, and uncover growth opportunities.
- Develop shopper marketing plans tailored to insights, category trends, and channel opportunities.
- Drive actionable strategies to align brand objectives with evolving consumer behaviors.
- Plan and execute in-store activations, events, and campaigns with a focus on timely and high-quality delivery.
- Evaluate marketing activities, providing clear recommendations for optimization.
- Oversee procurement and regulatory compliance of activation materials while monitoring competitor activity.
- Collaborate with sales, key accounts, and agencies to align marketing strategies with customer needs.
- Build relationships with external partners to ensure seamless campaign execution.
- Serve as a central point of contact for shopper marketing guidance and execution.
- Track and report on campaign ROI, sales impact, and strategic alignment.
- Evaluate effectiveness using insights to refine future campaigns.
- Manage budgets, ensuring cost efficiency and alignment with goals.
Qualifications and experience:
- Bachelor’s degree in marketing, Business Administration, or related field.
- 5+ years of shopper marketing experience in FMCG, ideally within premium drinks or liquor.
- Expertise in key account management, channel strategy, and category management.
- Proficiency in data tools (e.g., SAP, Nielsen, QlikSense) and project management.
Please do not apply for the position if you do not meet the requirements
Should you not receive any feedback within 2 weeks after the closing date of the advert, please consider your application as being unsuccessful
Requirements:
- Analyse shopper data monthly to identify trends, create executive summaries, and uncover growth opportunities.
- Develop shopper marketing plans tailored to insights, category trends, and channel opportunities.
- Drive actionable strategies to align brand objectives with evolving consumer behaviors.
- Plan and execute in-store activations, events, and campaigns with a focus on timely and high-quality delivery.
- Evaluate marketing activities, providing clear recommendations for optimization.
- Oversee procurement and regulatory compliance of activation materials while monitoring competitor activity.
- Collaborate with sales, key accounts, and agencies to align marketing strategies with customer needs.
- Build relationships with external partners to ensure seamless campaign execution.
- Serve as a central point of contact for shopper marketing guidance and execution.
- Track and report on campaign ROI, sales impact, and strategic alignment.
- Evaluate effectiveness using insights to refine future campaigns.
- Manage budgets, ensuring cost efficiency and alignment with goals.
- Bachelor’s degree in marketing, Business Administration, or related field.
- 5+ years of shopper marketing experience in FMCG, ideally within premium drinks or liquor.
- Expertise in key account management, channel strategy, and category management.
- Proficiency in data tools (e.g., SAP, Nielsen, QlikSense) and project management.
19 May 2025;
from:
careers24.com