Retail Marketing Coordinator

Description:

We’re looking for a dynamic and results- driven Retail Marketing Coordinator to lead and execute impactful marketing campaigns that grow our brand presence, increase foot traffic, and boost sales both online and in- store. This role is ideal for a creative yet analytical marketing professional with strong experience in retail, a deep understanding of both digital and traditional marketing, and a proven ability to connect with target audiences across multiple platforms.

Key Responsibilities

• Develop and implement integrated marketing strategies to drive sales, traffic, and customer engagement across retail stores and online platforms.

• Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and paid campaigns to grow brand visibility and engagement.

• Manage the marketing budget, ensuring efficient allocation of resources to maximise ROI.

• Produce and manage marketing collateral— such as in- store signage, digital content, and promotional materials— aligned with brand guidelines.

• Monitor campaign performance using tools like Google Analytics and Meta Pixel, and provide actionable insights for continuous improvement.

• Work closely with cross- functional teams and retail partners to ensure seamless campaign execution.

• Stay updated on market trends, retail insights, and competitor activity to inform marketing strategies.

Qualifications and Experience

• A recognised university degree ( Marketing or related field preferred).

• Minimum of 5 years’ experience in retail marketing, preferably within the FMCG or consumer electronics sectors.

• Demonstrated success in planning and executing marketing campaigns that drive brand awareness and sales growth.

• Deep knowledge of digital marketing tools and platforms, including SEO, SEM, email marketing , and social media.

• Proven experience managing marketing budgets and optimising campaigns for maximum return.

• Strong proficiency with analytics platforms, such as Google Analytics, Meta Pixel , and reporting dashboards ( e. g., Tableau or equivalent).

• Excellent written and verbal communication skills.

• Strong interpersonal skills with the ability to collaborate effectively across teams.

Desired Skills

• Ability to create basic digital designs ( e. g., Facebook/ Instagram posts, banners) using Canva or similar tools.

• Data- driven mindset with the ability to interpret data and make informed marketing decisions.

• Strong organisational skills to manage multiple projects under tight deadlines.

• Proficiency in intermediate Excel ( budget tracking, data analysis).

• Good understanding of retail operations and consumer behaviour in both brick- and- mortar and e- commerce environments.

Working Environment

• Office- based with occasional travel to retail locations and stores for campaign roll- outs and activations.

• Fast- paced, collaborative environment with multiple concurrent projects and tight deadlines.

If you're a creative marketer with a passion for retail and a strong analytical edge, we'd love to hear from you!

Requirements:

• Develop and implement integrated marketing strategies to drive sales, traffic, and customer engagement across retail stores and online platforms.

• Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and paid campaigns to grow brand visibility and engagement.

• Manage the marketing budget, ensuring efficient allocation of resources to maximise ROI.

• Produce and manage marketing collateral— such as in- store signage, digital content, and promotional materials— aligned with brand guidelines.

• Monitor campaign performance using tools like Google Analytics and Meta Pixel, and provide actionable insights for continuous improvement.

• Work closely with cross- functional teams and retail partners to ensure seamless campaign execution.

• Stay updated on market trends, retail insights, and competitor activity to inform marketing strategies.

• A recognised university degree ( Marketing or related field preferred).

• Minimum of 5 years’ experience in retail marketing, preferably within the FMCG or consumer electronics sectors.

• Demonstrated success in planning and executing marketing campaigns that drive brand awareness and sales growth.

• Deep knowledge of digital marketing tools and platforms, including SEO, SEM, email marketing , and social media.

• Proven experience managing marketing budgets and optimising campaigns for maximum return.

• Strong proficiency with analytics platforms, such as Google Analytics, Meta Pixel , and reporting dashboards ( e. g., Tableau or equivalent).

• Excellent written and verbal communication skills.

• Strong interpersonal skills with the ability to collaborate effectively across teams.

• Ability to create basic digital designs ( e. g., Facebook/ Instagram posts, banners) using Canva or similar tools.

• Data- driven mindset with the ability to interpret data and make informed marketing decisions.

• Strong organisational skills to manage multiple projects under tight deadlines.

• Proficiency in intermediate Excel ( budget tracking, data analysis).

• Good understanding of retail operations and consumer behaviour in both brick- and- mortar and e- commerce environments.

• Office- based with occasional travel to retail locations and stores for campaign roll- outs and activations.

• Fast- paced, collaborative environment with multiple concurrent projects and tight deadlines.