Public Relations Manager

Description:

About the Role

Are you a passionate storyteller and media strategist who thrives in a fast-paced environment? Apollo Gaming, a dynamic leader in the South African gaming and entertainment industry, is looking for an experienced Public Relations Manager to elevate our brand presence and drive powerful media narratives. If you have a flair for crafting compelling stories, building influential media relationships, and navigating both opportunities and challenges with ease, we want to hear from you!

Key Responsibilities

• Develop and execute innovative PR strategies aligned with Apollo Gaming’s business objectives.
• Write and distribute high-impact press releases, speeches, articles, and executive communications.
• Cultivate and maintain strong relationships with key media outlets, journalists, and influencers.
• Proactively identify opportunities for positive media exposure and thought leadership.
• Manage all media inquiries, interviews, press conferences, and public appearances.
• Lead crisis communication strategies and protect the brand's reputation during critical moments.
• Collaborate closely with marketing, digital, and leadership teams to ensure brand consistency across all communication channels.
• Produce engaging content for newsletters, blogs, social media, and internal communications.
• Monitor and analyze media coverage, providing actionable insights and regular performance reports.
• Organize and support high-profile events, promotional initiatives, and industry functions.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• 5+ years of proven experience in a senior PR or communications role.
• Excellent written and verbal communication skills with a strong command of media-friendly language.
• Deep understanding of the local and national media landscape.
• Strong media relations network and proven success in securing positive media coverage.
• Ability to work independently, take initiative, and deliver under tight deadlines.
• Team player with excellent collaboration skills across departments.
• Familiarity with PR tools such as media monitoring software and press release distribution platforms.

Desirable Skills

• Expertise in crisis communications and issues management.
• Strong social media management and content creation capabilities.
• Experience planning and executing large-scale events.
• Graphic design and multimedia content creation skills (e.g., Canva, Adobe Creative Suite) are a plus.

Requirements:

• Develop and execute innovative PR strategies aligned with Apollo Gaming’s business objectives.
• Write and distribute high-impact press releases, speeches, articles, and executive communications.
• Cultivate and maintain strong relationships with key media outlets, journalists, and influencers.
• Proactively identify opportunities for positive media exposure and thought leadership.
• Manage all media inquiries, interviews, press conferences, and public appearances.
• Lead crisis communication strategies and protect the brand's reputation during critical moments.
• Collaborate closely with marketing, digital, and leadership teams to ensure brand consistency across all communication channels.
• Produce engaging content for newsletters, blogs, social media, and internal communications.
• Monitor and analyze media coverage, providing actionable insights and regular performance reports.
• Organize and support high-profile events, promotional initiatives, and industry functions.

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• 5+ years of proven experience in a senior PR or communications role.
• Excellent written and verbal communication skills with a strong command of media-friendly language.
• Deep understanding of the local and national media landscape.
• Strong media relations network and proven success in securing positive media coverage.
• Ability to work independently, take initiative, and deliver under tight deadlines.
• Team player with excellent collaboration skills across departments.
• Familiarity with PR tools such as media monitoring software and press release distribution platforms.

• Expertise in crisis communications and issues management.
• Strong social media management and content creation capabilities.
• Experience planning and executing large-scale events.
• Graphic design and multimedia content creation skills (e.g., Canva, Adobe Creative Suite) are a plus.