Description:
Our client is seeking an experienced and strategic Senior Marketing Lead to drive marketing efforts for both a large city development project and a beautiful 5 star game lodge. This role demands a dynamic self-starter who can independently create, implement, and manage comprehensive marketing strategies across both projects while leading teams and driving results. Key Responsibilities:- Develop and Execute Marketing Strategies: Lead the creation and execution of effective, innovative marketing strategies for the city development and lodge, aimed at attracting investors, driving property sales, and increasing guest bookings.
- Project Leadership: Take ownership of marketing projects from conception to execution, ensuring all initiatives align with the overall business goals.
- Investor Engagement: Design and implement marketing campaigns that appeal to high-net-worth individuals and institutional investors.
- Property Sales Marketing: Develop and lead targeted marketing campaigns to support property sales efforts.
- Creative Leadership: Drive the development of high-quality marketing packs and materials that are visually engaging and tailored to target audiences.
- Social Media Oversight: Analyze and manage all social media teams to ensure brand alignment and effective engagement strategies.
- Self-Starter & Team Leadership: Be a proactive leader who can initiate and manage marketing projects independently, guiding teams effectively.
- 5+ years of marketing management experience, ideally within the property or real estate sector
- Proven leadership and team management skills
- Strong understanding of digital marketing, branding, and content strategy
- Excellent communication, organizational, and analytical abilities
- Degree in Marketing, Business, Communications, or related field
Requirements:
- Develop and Execute Marketing Strategies: Lead the creation and execution of effective, innovative marketing strategies for the city development and lodge, aimed at attracting investors, driving property sales, and increasing guest bookings.
- Project Leadership: Take ownership of marketing projects from conception to execution, ensuring all initiatives align with the overall business goals.
- Investor Engagement: Design and implement marketing campaigns that appeal to high-net-worth individuals and institutional investors.
- Property Sales Marketing: Develop and lead targeted marketing campaigns to support property sales efforts.
- Creative Leadership: Drive the development of high-quality marketing packs and materials that are visually engaging and tailored to target audiences.
- Social Media Oversight: Analyze and manage all social media teams to ensure brand alignment and effective engagement strategies.
- Self-Starter & Team Leadership: Be a proactive leader who can initiate and manage marketing projects independently, guiding teams effectively.
- 5+ years of marketing management experience, ideally within the property or real estate sector
- Proven leadership and team management skills
- Strong understanding of digital marketing, branding, and content strategy
- Excellent communication, organizational, and analytical abilities
- Degree in Marketing, Business, Communications, or related field
13 May 2025;
from:
careers24.com