Digital Media Strategist

Description:

About WBWR
WBWR is a creatively-led digital studio partnering with culture-driven brands to deliver strategy, content, and campaigns that break through. We operate at the edge of digital storytelling, blending media, performance, and cultural insight to help brands show up smarter and sharper across every platform.


Role Overview
We’re looking for a Digital Media Strategist who knows how to turn cultural insights and audience behaviors into high-impact media strategies. You’ll be responsible for building multi-platform digital media plans—from social and influencer to performance and programmatic—helping our clients connect meaningfully and measurably with the people who matter most.
This is a hands-on, cross-functional role that spans campaign planning, platform strategy, measurement frameworks, and real-time optimization. If you understand how to fuse creative ideas with channel nuance and data, and you thrive in a collaborative, fast-moving environment, this role is for you.


What You’ll Do

• Develop Media Strategies: Create full-funnel, insight-driven digital media strategies that align with brand goals and campaign objectives.

• Channel Planning: Design and execute media plans across paid social, display, programmatic, influencer, and content partnerships.

• Audience Targeting: Define key audiences using a combination of first-party data, platform insights, and market research.

• Campaign Architecture: Collaborate with creatives and content teams to ensure media formats, placements, and assets are optimized for performance and platform.

• Performance Tracking: Build measurement frameworks and work with analytics teams to monitor KPIs and optimize in real time.

• Client Communication: Present strategies, performance reports, and optimization recommendations clearly and confidently to stakeholders.

• Stay Ahead: Keep tabs on media trends, emerging platforms, and changes in the digital ecosystem.

Requirements

• 3–5+ years of experience in digital media strategy, planning, or buying (agency or in-house).

• Deep knowledge of digital platforms including Meta, TikTok, YouTube, Google Ads, and programmatic ecosystems.

• Experience building campaigns across awareness, consideration, and conversion stages.

• Strong understanding of media metrics (CPM, CTR, ROAS, etc.) and attribution models.

• Familiarity with media buying tools, analytics dashboards, and data visualization platforms (e.g. Google Analytics, Meta Ads Manager, Looker Studio).

• Collaborative and comfortable working closely with creatives, strategists, and data teams.

• Strong communication and presentation skills—both written and verbal.

Bonus Points If You Have

• Experience with influencer or creator-led media planning.

• Familiarity with e-commerce media strategy and DTC funnels.

• Certification in Google Ads, Meta Blueprint, or similar.

• Interest in culture, trends, and storytelling formats.

Why WBWR

• Work with some of the most forward-thinking brands in fashion, media, and lifestyle.

• Be part of a strategy-led creative studio that blends taste with performance.

• Collaborate with a multidisciplinary team that values creativity, clarity, and ambition.

• Enjoy real ownership, impact, and career development in a fast-growing environment.

Requirements:

• Develop Media Strategies: Create full-funnel, insight-driven digital media strategies that align with brand goals and campaign objectives.

• Channel Planning: Design and execute media plans across paid social, display, programmatic, influencer, and content partnerships.

• Audience Targeting: Define key audiences using a combination of first-party data, platform insights, and market research.

• Campaign Architecture: Collaborate with creatives and content teams to ensure media formats, placements, and assets are optimized for performance and platform.

• Performance Tracking: Build measurement frameworks and work with analytics teams to monitor KPIs and optimize in real time.

• Client Communication: Present strategies, performance reports, and optimization recommendations clearly and confidently to stakeholders.

• Stay Ahead: Keep tabs on media trends, emerging platforms, and changes in the digital ecosystem.

• 3–5+ years of experience in digital media strategy, planning, or buying (agency or in-house).

• Deep knowledge of digital platforms including Meta, TikTok, YouTube, Google Ads, and programmatic ecosystems.

• Experience building campaigns across awareness, consideration, and conversion stages.

• Strong understanding of media metrics (CPM, CTR, ROAS, etc.) and attribution models.

• Familiarity with media buying tools, analytics dashboards, and data visualization platforms (e.g. Google Analytics, Meta Ads Manager, Looker Studio).

• Collaborative and comfortable working closely with creatives, strategists, and data teams.

• Strong communication and presentation skills—both written and verbal.

• Experience with influencer or creator-led media planning.

• Familiarity with e-commerce media strategy and DTC funnels.

• Certification in Google Ads, Meta Blueprint, or similar.

• Interest in culture, trends, and storytelling formats.

• Work with some of the most forward-thinking brands in fashion, media, and lifestyle.

• Be part of a strategy-led creative studio that blends taste with performance.

• Collaborate with a multidisciplinary team that values creativity, clarity, and ambition.

• Enjoy real ownership, impact, and career development in a fast-growing environment.