Marketing Manager

Description:

Purpose

Responsible for company Marketing & communication strategies, the overall brand image and the performance of the Marketing department.
Responsible for all the Marketing (ATL, BTL, TTL) for company, aligned with HQ/RHQ requirements, working in conjunction with supporting departments in order to reach our Marketing objectives and goals.


Key responsibilities for this position include, but are not limited to:

Campaign Management (New Product Introductions - NPI)
Development and Implementation of New Product Introductions via strategic ATL and BTL initiatives including Television, Print, Online, Public
Relations, Launch, Activations, Promotions, point of sale etc.
BTL: Activities include compiling briefs, working with creative agencies as and when required, project managing the creative, layout and content of the below-the-line material, as well as liaising with the relevant people for approvals.
Project Manage product launches in line with New Product Introductions.
Brief and manage Media agencies to develop optimal media strategies for NPI.
Brief and manage Creative agencies to develop local and/or adapt global creative for NPI
Manage PR agencies to develop key PR initiatives to ensure maximum exposure is received and PR activities enhance brand and product awareness.
Post campaign analysis to ensure maximum ROI.


Digital Marketing (Co Assist Web Marketing)

Provide yearly PRM, NPI Strategies and product information.
Provide all relevant digital assets to ensure the company.com/za website is updated as per NPI strategy.
Brief agency on digital requirements as per NPI strategies, outlining objectives and targets.
Brief agency on SNS requirements per NPI and/or on an on-going basis.
Brief on objectives and expectations on Smart TV development for the local market.

Requirements:

Required Qualifications and Experience Required Experience

Tertiary qualification in Marketing, Journalism and / or Communications
7 - 10+ years related experience
Experience as a Marketing Manager essential overseeing staff.
Experience working in a fast paced environment
Good knowledge of marketing, sales and general warehouse procedures
Proven track record in customer relations
MS Office Suite at an advanced level.
Ability to use database for recording and reporting
Ability to understand and operate custom-built company systems
Possession of a reliable vehicle and a valid driver’s license