Description:
Company Overview:
We are a leading provider of innovative mining solutions, specializing in the design, manufacturing, and supply of high-quality mining equipment and components. With a strong presence in Africa and international markets, we are committed to delivering top-tier products and services that enhance operational efficiency and productivity for mining operations worldwide. Our solutions include conveyor systems, wear-resistant components, and customized mining equipment designed to meet the rigorous demands of the industry.
Position Overview:
We are seeking a dynamic and results-driven 360 Marketing Manager to enhance brand positioning across African and global markets. This role requires a well-rounded marketing professional who can manage all aspects of marketing, from digital strategy to content creation and brand development. The ideal candidate will possess a strong background in marketing, digital brand communication, and SEO, with hands-on experience in website management, graphic design, and copywriting. This Role will involve country engagement with the likes of South Africa, Australia, Canada, and Germany.
Key Responsibilities:
Develop and execute a comprehensive marketing strategy aligned with business objectives and target markets.
Enhance The companies brand visibility across Africa and international territories.
Manage and optimize the company website, including content updates, basic web design, and SEO implementation.
Conduct keyword research and implement SEO strategies to improve search rankings and digital presence.
Create compelling marketing materials, including brochures, advertisements, and promotional content.
Plan, coordinate, and oversee photo shoots to ensure high-quality visual assets for marketing campaigns.
Develop and manage digital marketing campaigns, including social media, email marketing, and paid advertising.
Craft engaging and persuasive copy for websites, blogs, and other digital platforms.
Monitor and analyze marketing performance metrics to optimize campaigns and improve ROI.
Collaborate with internal teams and external vendors to execute marketing initiatives effectively.
Stay up-to-date with industry trends and emerging marketing technologies to keep the company ahead of competitors.
Requirements & Qualifications:
Bachelors degree in marketing, Digital Brand Communication, or a related field.
Proven experience in a full-suite 360 marketing role, preferably in a B2B or industrial sector.
Strong knowledge of SEO principles, keyword research, and content opti