Description:
This role combines deep platform knowledge, strategic thinking, creative ideation and direction, and hands-on execution to deliver and direct world-class content that meets content creators and clients goals and resonates with audiences across the world. The ideal candidate is both a trendsetter and a team player with a proven track record of success in content creation, design, and creative leadership.
Key Responsibilities
Creative Strategy & Vision:
Develop and execute a cohesive creative strategy that aligns with the content creator and brand's overall goals and values. Identify emerging trends, technologies, and platform innovations to keep the creator or brand at the forefront of social media innovation.Content Creation & Oversight:
Oversee the creation of high-quality, engaging, and shareable content (video, imagery, graphics, copy) tailored for each platform (Instagram, TikTok, YouTube, Bluesky LinkedIn, Facebook, etc.). Collaborate with content creators, photographers, videographers, designers, and copywriters to bring ideas to life.Brand Storytelling & Campaign Management:
Develop campaigns that amplify the creator or brands voice and resonate with target audiences. Ensure content maintains a consistent brand tone, voice, and aesthetic across platforms. Understand how to adapt and optimise content across platforms.Analytics & Performance Optimization:
Partner with the analytics team to measure content and campaign success, analyse engagement metrics, and refine strategies based on data insights. Utilize insights to propose creative optimisations and adapt content strategiesTeam Leadership & Collaboration:
Lead a team of designers, editors, and freelance contributors. Foster a culture of creativity and innovation while mentoring team members to excel in their roles. Cross-Functional Collaboration: Work closely with all teams to ensure social media content aligns with broader creator/ brand objectives. Act as the key liaison between creative teams and management.Experience:
4+ years in social media, content creation, or digital marketing with a focus on creative direction. Exceptional Design experience Proven track record of leading successful social media campaigns and building engaged online communities.Skills & Competencies:
Exceptional storytelling and content ideation skills. Strong understanding of platform-specific best practices and audience behaviours. Proficiency in design and video editing tools (e.g., Adobe Creative Suite, Canva, Fi
07 May 2025;
from:
gumtree.co.za