Description:
Purpose of the Role
To formulate and execute the Chanel digital strategy in conjunction with retailers and Chanel International to maintain and increase market share and customer base.
Duties & Responsibilities
Business Performance
- Co-ordinate, manage and implement digital projects for Chanel South Africa
- Manage E-Retail activities
- Manage all E-Retailers website updates and campaign launches with information provided by UK team
- Manage communication with E-Retailers on animations (emails, social media, etc.) based on Global guidelines, and ensure close collaboration with UK Marketing team
- Brief UK e-Retail team on visuals needed
- Produce weekly updates and monthly sales report
- Organise regular test purchases
- Monitor E-Retailer activities and competition (social media and CRM)
- Link with Legal on Grey Market
- Liaise with UK on Retailers activities
- Evaluate and Implement (where relevant) best practices from the UK
- Ensure approval of retailer’s emails and website features
- Ensure communication of Digital updates with the field (Cycle Meetings, Brand Core, etc.)
- Elaborate SA CRM strategy, plan & budget following UK best practice
- Online and Offline strategy
- Liaise with other teams on strategy, budget & support
- Manage and coordinate the introduction and continued focus of the in-store digital data capture system and initiatives
- Drive continued focus with the rest of the Chanel team with ongoing training, user support etc.
- SA E-CRM coordination
- Define SA needs & calendar based on UK proposed calendar
- Offline CRM
- Define offline tools use and quantities
- Liaise with UK on local production and dispatch
- Inform stores on mailer activities
- SA databases management on a monthly base
- CRM projects for Chanel South Africa
- Manage all data capture tools (customer cards)
- Where manual system still exists, receive all customer cards from stores and liaise with agency on data capture
- Ensure data flows with UK
- Analyse and segment database
- CRM action plan and focus
- Organise regular CRM training
- Ensure communication of CRM updates with the team (Cycle Meetings etc.)
- Ensure high level of data capture from each store
- Produce CRM updates and reports for the team
- Digital Media Campaigns
- Planning and implementation of all Digital Media campaigns
- Implement an omni-channel strategy
- Drive synergy and 360-focus to ensure a holistic approach to digital including (but not limited to) the following elements:
- Retail commerce
- Digital and social Media
- Training
- CRM
- Liaison with PR manager on digital PR exposure
COMPETENCIES
- Persuading and Influencing
- Relating & Networking
- Presenting and communicating information
- Applying expertise and technology
- Analysing situations
- Formulating strategies and concepts
- Planning and organising
- Coping with pressure and setbacks
Minimum Requirements
- Degree in Marketing/Business or any other related disciplines.
- Minimum 5 years of working experience in digital marketing
- Solid experience in Digital is essential
- Experience in Digital Media campaign implementation
- Solid experience in CRM an advantage
- Experience in retail marketing an advantage
Requirements:
- Co-ordinate, manage and implement digital projects for Chanel South Africa
- Manage E-Retail activities
- Manage all E-Retailers website updates and campaign launches with information provided by UK team
- Manage communication with E-Retailers on animations (emails, social media, etc.) based on Global guidelines, and ensure close collaboration with UK Marketing team
- Brief UK e-Retail team on visuals needed
- Produce weekly updates and monthly sales report
- Organise regular test purchases
- Monitor E-Retailer activities and competition (social media and CRM)
- Link with Legal on Grey Market
- Liaise with UK on Retailers activities
- Evaluate and Implement (where relevant) best practices from the UK
- Ensure approval of retailer’s emails and website features
- Ensure communication of Digital updates with the field (Cycle Meetings, Brand Core, etc.)
- Elaborate SA CRM strategy, plan & budget following UK best practice
- Online and Offline strategy
- Liaise with other teams on strategy, budget & support
- Manage and coordinate the introduction and continued focus of the in-store digital data capture system and initiatives
- Drive continued focus with the rest of the Chanel team with ongoing training, user support etc.
- SA E-CRM coordination
- Define SA needs & calendar based on UK proposed calendar
- Offline CRM
- Define offline tools use and quantities
- Liaise with UK on local production and dispatch
- Inform stores on mailer activities
- SA databases management on a monthly base
- Manage all data capture tools (customer cards)
- Where manual system still exists, receive all customer cards from stores and liaise with agency on data capture
- Ensure data flows with UK
- Analyse and segment database
- CRM action plan and focus
- Organise regular CRM training
- Ensure communication of CRM updates with the team (Cycle Meetings etc.)
- Ensure high level of data capture from each store
- Produce CRM updates and reports for the team
- Planning and implementation of all Digital Media campaigns
- Drive synergy and 360-focus to ensure a holistic approach to digital including (but not limited to) the following elements:
- Retail commerce
- Digital and social Media
- Training
- CRM
- Liaison with PR manager on digital PR exposure
- Retail commerce
- Digital and social Media
- Training
- CRM
- Liaison with PR manager on digital PR exposure
- Persuading and Influencing
- Relating & Networking
- Presenting and communicating information
- Applying expertise and technology
- Analysing situations
- Formulating strategies and concepts
- Planning and organising
- Coping with pressure and setbacks
- Degree in Marketing/Business or any other related disciplines.
- Minimum 5 years of working experience in digital marketing
- Solid experience in Digital is essential
- Experience in Digital Media campaign implementation
- Solid experience in CRM an advantage
- Experience in retail marketing an advantage
05 May 2025;
from:
careers24.com