Description:
Job Purpose
The Media Performance Manager is responsible for the co-ordination, monitoring and tracking of media initiatives and determine success criteria. They are experts in the campaign lifecycle, taking responsibility for owning overall campaign plans, cross-channel budget allocation, in-flight cross- channel optimization and reporting, as well as post campaign analysis. Present campaign proposals, evaluate campaign performance and oversee budgets for optimal Marketing value vs spend.
Job Responsibilities
- Research and evaluate market data related to media and campaigns
- Understand and use media monitoring tools
- Identify target audiences and analyse their behaviour, characteristics, and routines
- Monitor media trends of all outlets including digital and non-digital channels
- Assess the success of media advertising plans and campaigns
- Perform optimization initiatives and provide insight/reporting from the analysis of information and develop strategies and recommendations to support Nedbank brand, mission and BAU objectives
- Stay abreast of trends and best practice in media industry
- Lead and support the Performance team on Digital Maturity and driving Media Transformation projects
- Work with cross functional squads
- Executes the tasks in the marketing backlog with support from other team members
- Participates and contributes to all the agile ceremonies in a sprint cycle
- Participate in the development of the media chapter initiatives
Requirements:
- Research and evaluate market data related to media and campaigns
- Understand and use media monitoring tools
- Identify target audiences and analyse their behaviour, characteristics, and routines
- Monitor media trends of all outlets including digital and non-digital channels
- Assess the success of media advertising plans and campaigns
- Perform optimization initiatives and provide insight/reporting from the analysis of information and develop strategies and recommendations to support Nedbank brand, mission and BAU objectives
- Stay abreast of trends and best practice in media industry
- Lead and support the Performance team on Digital Maturity and driving Media Transformation projects
- Work with cross functional squads
- Executes the tasks in the marketing backlog with support from other team members
- Participates and contributes to all the agile ceremonies in a sprint cycle
- Participate in the development of the media chapter initiatives
- Project Management
- Research
- Data Analytics
- Data and analytics
- Research
- Agile ways of working
- Communication and interpersonal skills
- Campaign evaluation metrics
- Project Management
- Creativity and Innovation
- Media tools and relevant publisher and partner models
- Stakeholder Management
- Business Acumen
- Building Customer Relationships
- Driving for results
- Customer Focus
- Hyper-collaboration
- Communicating in a Digital Age
- Initiating Action
- Planning and Organising
Qualifications
Essential Qualifications – Advanced Diplomas/National 1st Degrees
Field of study - Marketing related qualification
Minimum Experience Level: 3-6 years
Technical / Professional Knowledge
- Data and analytics
- Research
- Agile ways of working
- Communication and interpersonal skills
- Campaign evaluation metrics
- Project Management
- Creativity and Innovation
- Media tools and relevant publisher and partner models
- Stakeholder Management
- Business Acumen
Behavioural Competencies
- Building Customer Relationships
- Driving for results
- Customer Focus
- Hyper-collaboration
- Communicating in a Digital Age
- Initiating Action
- Planning and Organising
29 Apr 2025;
from:
careers24.com