Description:
Job Title:
Social Media Marketer
Reports To:
Business Owner
Purpose of the Role:
To develop, implement, and manage the company’s social media strategy in order to increase brand awareness, improve marketing efforts, and drive engagement across digital platforms.
Key Responsibilities:
Develop and execute a content calendar for social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
Create, curate, and manage original and engaging content (graphics, video, copy).
Monitor social media channels and engage with followers, responding to comments and messages.
Track and analyze performance using tools like Meta Business Suite, Google Analytics, and platform insights.
Manage paid advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads).
Collaborate with marketing and design teams to align content with broader campaigns.
Stay up to date with social media trends, tools, and platform changes.
Work with influencers and brand ambassadors when required.
Prepare monthly performance reports with insights and recommendations.
Required Qualifications:
Diploma or Degree in Marketing, Communications, Digital Media, or related field.
Certification in social media marketing (e.g., Meta Blueprint, HubSpot, or Google Digital Garage) is a plus.
Experience:
2–4 years of experience in social media marketing or digital marketing.
Proven track record