Description:
Position: Senior Brand ManagerLocation: Roodepoort, Gauteng
Reports to: Business Unit Head
Role Purpose:
Manage assigned brands to ensure market share growth and product profitability
Minimum Qualification Criteria
Degree in Marketing or Business Management Relevant experience in applying job related concepts, techniques and processes at the required level Experience in working with senior management People management experience Working knowledge of Social Media Platforms e.g. LinkedIn Business English: Fluent Computer literacy (Advanced) Code 08 Driver's license Travel off-site/overnight stay Roles and Responsibilities
Plan, Coordinate and Implement Strategies, marketing plans and budgets
Review and develop strategic and annual brand plans with marketing budgets for product portfolio Implement roll-out and coordinate brand plan activities between all parties involved Provide support for ''Below-the-line'' activities, including POS, sampling and activations Plan and interpret brand architecture/brand blueprint/brand diamond Manage and optimise brand/product life cycles on portfolio Evaluate design and maintenance of brand image (logo, graphic design, etc.) in portfolio Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability
Identify new product concepts and successful commercialisation within Project Driven System
Liaise with product development in order to identify, develop and launch new product concepts Coordinate the update/upgrade of product packaging through R&D Present product concept definition, product proposal, preliminary and final business case Launch product to internal customers and follow up with Trade launch Manage Trade launch phase and do post launch evaluation of changed products Develop marketing support campaign for the launch of the new product, line extensions, packaging changes, etc. Develop an understanding for the Industrial processes related to the product portfolio
Maintain appropriate market intelligence base
Ensure that comprehensive U&A research study are done regularly on brands in portfolio Analyse and interpret research results in order to apply insights and learnings to improve product performance in future Commission annual brand health studies in order to ensure brand remains relevant for target market Evaluate market volume/value growth trends and Market shares for relevant product categories in portfolio through Nielsen reports
10 Apr 2025;
from:
gumtree.co.za