Salesforce Solution Architect

Description:

PBT Group is looking for Salesforce Solution Architects with strong technical expertise in Salesforce Marketing Cloud to support and enhance client engagement programmes across the full lifecycle. These professionals will play a key role in conceptualising, designing, and delivering client communication solutions through Salesforce, with a focus on omni-channel execution and CRM solution governance.

?? Note: The title includes “Architect” but this does not require traditional enterprise architecture responsibilities. The role is hands-on and delivery-focused, ideal for professionals experienced in Salesforce Marketing Cloud.

Key Responsibilities

1. CRM Solution Architecture & Design (Salesforce Marketing Cloud focus)
   • Translate business requirements into engagement journey maps (EJMs).
   • Lead the end-to-end delivery of communication journeys using Salesforce tools:
   • Journey Builder, Email Studio, Mobile Studio, Advertising Studio.
   • Architect scalable CRM solutions using Salesforce and related technologies.
   • Integrate Salesforce with external systems and platforms.
   • Ensure solution designs align with business value and architectural standards.
   • Stay up to date on Salesforce and CRM tech trends to drive innovation.
   • Guide junior team members and ensure adherence to platform best practices.
     1. Journey Execution and Optimisation
        • Build and execute programmes, campaigns, and prompts on Salesforce.
        • Configure omni-channel journeys (SMS, Email, WhatsApp, In-App).
        • Optimise data extensions and audience targeting within Salesforce.
        • Maintain a single-view client conversation across all interactions.
        • Support QA, testing, and deployment processes for engagement journeys.
          1. Engagement Governance
             • Track and report on programme performance and budget usage.
             • Ensure engagement and business rules are consistently implemented.
             • Identify architectural risks and propose mitigation solutions.
             • Maintain documentation and act as custodian of EJM assets.
             • Enhance interaction approval processes and overall platform governance.

               Required Qualifications

               Minimum:

               • Salesforce certification (Marketing Cloud essential)
               • Relevant tertiary qualification in Information Technology or related field

                 Ideal:

                 • Honours Degree in IT or similar
                 • Additional certifications in data, CRM, or marketing technologies

                   Knowledge Areas

                   Essential:

                   • Salesforce Marketing Cloud (compulsory)
                   • CRM systems and engagement platforms
                   • Journey mapping and customer lifecycle management
                   • Process engineering and systems integration (APIs)
                   • Agile methodology
                   •