Description:
ENVIRONMENT:
YOUR exceptional writing ability, discerning eye for branding aesthetics & deep understanding of customer segmentation is sought to fill the role of an Email Marketing Specialist for a dynamic Academic Institute. You will develop and execute email marketing campaigns aimed at engaging both prospective and current students. The focus is on creating and optimizing email customer journeys and touchpoints to maximize conversions and sales, ultimately supporting enrolment and retention goals within the private higher education sector. This is a highly technical role who is an expert at Microsoft Dynamics and Marketing automation tools. You will require a Bachelor''s Degree in Marketing, Data Science, IT or a related field with 5+ years of work experience in Email Marketing, preferably within the Education sector, with excellent writing, editing, and proofreading skills.
DUTIES:
Customer Communication Strategy
Owner of all customer journeys for entire business; creating a single view of the customer throughout customer Lifecyle. Design and execute data-driven email campaigns, using Microsoft Dynamics Marketing portal, from customer inception through to graduation. Segment customers based on where they are in customer lifecycle; deep understanding of customer communication strategy and effective use of MS Dynamics to ensure 40% open rate of all email communications. Upskill and lead Internal Communications Specialist on customer journey segmentation to ensure company has a single view of all stakeholder communications.
Customer Journey Development
Map out and create customer journeys for both prospective and current students, guiding them through the enrolment process and ongoing educational experience. Identify key touchpoints and develop content for each stage of the journey, from initial inquiry to graduation and beyond. Utilize marketing automation tools to set up and optimize workflows that nurture leads, support student success, and drive conversions.
Content utilization and management -
Collaborate with the Communications team to deliver compelling and engaging email content, including copy, graphics, and multimedia elements. Ensure all email content aligns with the institutions brand voice, messaging guidelines, and academic standards. Test and refine subject lines, CTAs, and email formats to improve open rates, click-through rates, and overall engagement.
Analytics and reporting -
Monitor and analyse the performance of email campaigns, including open rates, click-through rates, conversion rates, and ROI. Generate and present regular reports to the mar