Description:
Key Responsibilities:
· Develop and execute comprehensive digital marketing strategies that integrate SEO, PPC, social media, email marketing, content marketing, and display advertising.
· Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising campaigns to maximize ROI.
· Utilize Google Analytics, Google Tag Manager, and data visualization tools to track, analyze, and optimize performance.
· Implement conversion rate optimization (CRO) strategies across landing pages, forms, and digital assets.
· Develop and oversee remarketing and retargeting campaigns to increase brand engagement and customer retention.
· Manage and execute content marketing initiatives, including blog posts, infographics, and video content.
· Handle social media marketing across platforms such as LinkedIn, Instagram, Twitter, and Facebook.
· Lead email marketing campaigns, including automation, audience segmentation, and A/B testing.
· Create and edit graphics and video content for marketing campaigns.
· Collaborate with internal teams and external agencies to execute campaigns effectively.
· Stay up to date with the latest digital marketing trends, tools, and best practices.
Requirements:
- Digital Marketing: 5 to 6 years
- AI Driven Marketing Tools And Automation
- SEO, PPC And Paid Social Media Advertising: 5 to 6 years
Key Skills & Experience Required:
· 5+ years of experience in digital marketing, with a strong focus on SEO, PPC, and paid social media advertising .
· Proven track record of successfully improving search engine rankings and increasing organic traffic.
· Expert knowledge of Google Ads, Google Analytics, and Google Tag Manager.
· Experience in setting up and optimizing Google Search Console, Google My Business, and Google Merchant Centre.
· Ability to manage large PPC budgets efficiently, optimizing for the best cost-per-acquisition (CPA) and return on ad spend (ROAS).
· Strong analytical skills with experience in data-driven decision-making and performance reporting.
· Experience in email marketing tools such as Mailchimp, HubSpot, or ActiveCampaign.
· Proficiency in design software, must be able to design (Adobe Creative Suite, Canva, Figma, or similar).
· Basic HTML, CSS, and JavaScript knowledge is a plus.
· Strong copywriting skills for ad creatives, landing pages, and social media posts.
· Excellent project management skills with the ability to juggle multiple campaigns.
· Experience with A/B testing, audience segmentation, and personalization strategies.
· Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.). .
· Background in eCommerce or B2B lead generation.
· Knowledge of UX/UI principles and website optimization.
· Experience working with AI-driven marketing tools and automation
Preferred Qualifications:
· Certifications in Google Ads, Google Analytics, or Facebook Blueprint.