Description:
Head of Marketing
Market related Salary
Cape Town, South Africa
Role Purpose
We are seeking a Head of Marketing to drive brand positioning, customer acquisition, and market expansion in the energy and renewable sectors. This is a high-impact leadership role requiring B2B marketing expertise, digital strategy execution, and brand management.
Key Responsibilities:
Develop and implement a comprehensive marketing strategy aligned with business goals.
Lead brand positioning and ensure consistent messaging across digital and offline platforms.
Manage event marketing efforts, including industry conferences, trade shows, and webinars.
Oversee lead generation campaigns targeting commercial and industrial customers.
Drive digital marketing strategies, including SEO, SEM, content marketing, and analytics.
Collaborate with PR agencies and media to enhance thought leadership and market visibility.
Use data-driven insights to refine marketing campaigns and optimize ROI.
Requirements:
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
10+ years of marketing experience, with at least 5 years in a leadership role.
Strong B2B marketing experience, ideally within renewable energy, energy trading, or industrial sectors.
Proven success in digital marketing, CRM, automation, and lead generation.
Excellent stakeholder management, communication, and strategic thinking skills.
Passion for sustainability and renewable energy trends.