Description:
Who We Are
We are a fast-paced, rapidly growing fintech business on a mission to redefine financial services. Our team is passionate about innovation, customer-centric solutions, and building a brand that resonates globally while maintaining a strong local presence.
Who We Are Looking For
We are searching for an experienced Brand Manager who thrives in a dynamic environment and has a deep understanding of brand positioning within the fintech or financial services industry. If you are a strategic thinker with a passion for brand storytelling and campaign execution, this role offers an exciting opportunity to shape and grow a leading brand in a specific region.
What Will You Do?
As a Brand Manager, you will be responsible for developing and executing regional brand strategies that align with global objectives while resonating with local audiences. Reporting to the Head of Brand and Product Marketing, you will work cross-functionally to drive brand awareness, recognition, and loyalty. Your role will include:
Regional Brand Strategy
Develop a well-defined brand strategy for the assigned region, aligned with expansion plans.
Track and report progress on regional brand goals, including market penetration and customer reach.
Conduct market segmentation analysis to identify target customer demographics.
Perform competitive analysis to highlight key players, market trends, and opportunities.
Plan and implement a roadmap for brand expansion within new markets in the region.
Brand Positioning
Update and refine brand positioning statements tailored for the regional audience.
Roll out customer perception surveys and analyse feedback on brand sentiment.
Monitor and report key metrics on brand recognition and