Description:
Duties and responsibilities:Develop and execute comprehensive marketing strategies to achieve profitability and growth Lead new product development innovations, continuous improvement and marketing of product ranges. Own the entire product range lifecycle, collaborating across operations, production, sales, and dispatch teamsCategory Management:
Implement the annual brand plan set out for the category Analyse market data and consumer insights to drive strategic recommendationsStrategic Planning:
Create long-term development strategies for product categories Set annual category objectives and sales targets Conduct range reviews and develop product exit strategiesProduct Development:
Manage New Product Development (NPD) processSales and Marketing Support:
Develop marketing promotions and communication materials Increase product visibility and listings Implement marketing communications strategies Requirements:
Degree at a reputable institution, preferably in Marketing, Business, or related field Proven experience in category/brand management or project management (1-2 years) Proficient in Microsoft Office Suite Proactive and innovative mindset Strong data analysis skills Excellent communication abilities Customer-focused approach Resilience and adaptability Passion for driving business growth Project management skills
20 Mar 2025;
from:
gumtree.co.za