Description:
To drive the incremental value of all online marketing activities. Responsible for the commercial performance and customer on-line experience. Be an integral part of the marketing team in providing support to sales.
Key Performance Areas:
Website
Overall responsibility for updating maintenance and optimization using various tools
Responsible for website maintenance
Manage content using CMs
Create and upload content and images
Conduct key word research and SEO optimised content
Analyse visitor behaviour to inform and optimise appropriate content and strategy
Use website analytics (e.g. Google) and other online reporting tools to evaluate the
performance of the website and opportunities for improvements
Collaborating with relevant teams (locally and internationally) to create landing pages and
optimise user experience
Ensure all products are updated regularly and comply to CI for website linkages
Social Media
Build, grow and manage the companys social media profiles and presence, including Facebook,
Instagram, LinkedIn, Pinterest, Google +and any additional channels that may be deemed
relevant
Implement campaigns and tactics to grow our followers, engage and retain them.
Create shareable content appropriate for specific products or campaigns to spread both
our brand and our content
Run regular social promotions and campaigns and track their success
Monitor and engage in relevant social discussions about our company, competitors, and/or
industry, both from existing leads and customers as well as from new audiences
Explore new ways to engage and identify new social networks appropriate to our target
audience and industry
Track, measure, and analyse all initiatives to report on social media including ROI
Digital (e-mail and mobile)
Using target audience segmentation, develop, implement, track and optimise digital marketing
campaigns across all digital channels
Establish a segmented approach to email and mobile marketing to improve customer
engagement
Analyse and report on campaign results and customer behaviour
Use findings to lead customer segmentation and targeting efforts
Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs)
Liaise with all internal/ external stakeholders regularly to ensure all online
campaign/channel activity initiatives are properly identified, communicated, planned,
executed and measured
Assist with briefs for website banners and content
Assist with online directories e.g. content management
E-commerce
Responsible for growing the e-commerc