Description:
Who we are: A leading FMCG business in Africa
Who we are looking for: A Trade Marketing Manager to work from Zambia who has previously worked within the African market.
What you will do:
Plan and execute direct marketing approaches including targeting, customization of Brand messaging and measurability, customer profiling and segmentation. Collaborate with Key stakeholders: Internal (management, brands/category, production and accounts /Finance) and external (Channel partners,Activation agencies and regulatory authorities) To oversee a strategic program of activities and events for brand/s Ensure the brand meets expectations through monitoring marketing trends and feedback (partner and stakeholders).Key Expectations:
Manage the trade spend and allocate the A&P (Advertising & Promotional spend) budget across all channels/customers. Segment the customer base and work closely with P&Ls to optimize channel strategies and maximize ROI Measure market potential channel wise and identifying target segment. Work closely with the marketing / Category management team to commercialize brand plans, looking at pack formats, pricing and promotions. Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development. Category Management, working with each brand manager to develop effective solutions for key accounts / working with all assets available and developing new programs when needed including in-store merchandisers. Monitor Brand Registrations. (Brand wise/SKUwise). Brand wise Development and Standardization of trade promotions in Top end & Retail. Define evaluation Matrix for marketing investments and Increase success rate of promotions and brand perception (footfall, conversion rates, loyalty programs) Track competition volumes and monitor competitor activities to evaluate our brand performance. Focus on developing promotional programs that attract business from wholesalers, distributors and retailers Identify Product category plans including range and merchandise proposals. Recommend and develop local market promotions to promote sales. Provide feedback to management on new product launches or re-launch initiatives. Design and execute launches to gain maximum distribution. Proactively communication and build relationships with the group Marketing & Media team. Collect and disseminate Best Practice for profitable Trade Marketing activities Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets Work to develop trade communications - Traditional and Digital POS Allocation / Visibility standardization at all channels
16 Mar 2025;
from:
gumtree.co.za