Digital Content Manager

Description:

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Digital Content Manager. Do you think you have what it takes to be our newest Purple Star?

The Digital Content Manager will manage the content of all the internal traffic generation websites. Content will comprise of Casino, Sports, Horse Racing, Crash Games and any other Hollywoodbets product offerings. The Digital Content Manager will need to work closely with the Social Media & Paid Teams to implement PPC campaigns in order to drive high-intent traffic to these sites.

With Hollywoodbets You Will:
Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.

You Bring:
• 2-3 years’ experience in content marketing/ blog management
• 2-3 years’ experience with content creation

A Bonus to Have:
• A qualification in digital marketing or a related field
• A valid drivers license

What You’ll Do For The Brand:
• Develop content and implement content strategies for all the business’ branded and non-branded ITG websites.
• Work with the Head of Organic to acquire new/expired domains on which to build new websites.
• Ensure that content plans are strictly adhered to across all ITG sites.
• Work with the SEO Team to acquire/purchase relevant backlinks.
• Make use of tools like Search Console and Screaming Frog to conduct regular SEO auditing of sites.
• Work with the Head of Organic to coordinate and execute the SEO Content strategy for ITG sites.
• Conduct thorough keyword research before building out new content pieces.
• Make use of tools like Ahrefs/SEMrush to generate ideas for articles, reviews and content updates
• Ensure that all content adheres to regulatory standards as outlined in Google’s best practices.
• Create compelling and engaging written content on request for various departments across the digital spectrum.
• Work closely with Paid and Social Media Teams to implement PPC campaigns driving high-intent users to these sites.
• Developing content strategies across several different websites and blogs.
• Managing the schedules and deadlines of internal as well as external correspondence content creators and writers.
• Create and manage an editorial calendar and ensure the timely publication of its contents.
• Proofread and edit written content pieces before they are published.

What You’ll Bring To The Team:
• Ability to review/analyse reporting statistics and figures in order to identify trends and make relevant recommendations
• Strong sense of accountability.
• Demonstrate the ability to formulate objectives, interpret organizational strategy and translate into action plans
• Demonstrate high levels of attention to detail
• Strong sense of business acumen
• Have good interpersonal, communication and presentation skills.
• Ability to translate market knowledge into product innovations and new designs that are responsive to the needs of the customer

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.