Marketing Specialist - Sandton

Description:

Role Overview
We’re looking for a creative, detail-oriented and dynamic Marketing Specialist to join our marketing team and support a variety of initiatives, from content creation, social media, and website management to events and brand management.
Job Requirements


Experience:
• Minimum 1 year of experience in content marketing, preferably within the B2B SaaS or tech space.
• Proven ability to produce high volumes of engaging, high-quality content across multiple formats.
• Skills & Qualifications:
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Strong understanding of content marketing best practices, and digital distribution channels.
• Proficiency with content management systems (e.g., WordPress)
• Outstanding project management skills with the ability to prioritize and manage multiple projects in a fast-paced environment.
• A creative, proactive mindset with a passion for innovation and continuous improvement
• Additional Traits:
• Self-motivated and highly organized with the ability to move fast while maintaining creativity and quality.
• Strong interpersonal skills and the ability to work collaboratively across teams.

Job Responsibilities
• Content Creation & Optimization:
• Produce high-quality, engaging, and SEO-optimized content, including blog posts, glossary terms, whitepapers, ebooks, press releases, sales tools, and more.
• Research industry trends, competitor activities, and customer needs to inform content creation.
• Publish content on WordPress
• Optimize existing content for search engines and user experience, and adjust strategies based on data-driven insights.
• Social Media & Community Management Assistance
• Social media-related tasks, such as monitoring industry trends and competitor research.
• Contribution to our Reddit strategy
• Continuously monitor and update our public resource profiles including Capterra, Trust Radius, Crunchbase, etc.
Collaboration:
• Work closely with the marketing team and other stakeholders to ensure content aligns with brand messaging and business objectives.
• Assist with marketing collateral requests from other departments, including partnerships, sales and recruitment.
Brand Advocacy:
• Serve as a brand guardian by upholding and evolving our voice and visual identity, ensuring every piece of content reinforces our positioning, values, and commitment to quality.
Events Support:
• Support planning and execution of in-person and virtual events, webinars, meetups and conferences.
• Coordinate event logistics, registrations, and promotional materials.
• Work with vendors, partners, and internal teams to ensure smooth event execution.