Description:
Who are we: A premium cooling and refrigeration solution for homes and outdoor adventures.
Who we are looking for: A Senior Marketing Coordinator who will play a pivotal role in driving and executing marketing strategies that
align with our business objectives.
What will you do:
Strategic Planning and Execution:
Collaborate with senior management to develop comprehensive marketing strategies Translate strategic briefs into actionable marketing plans and campaigns Monitor and analyse market trends to adjust strategies accordinglyRetail and Trade Marketing:
Manage and strengthen relationships with retail partners Plan and execute retailer promotions, in-store promotions, point-of-sale materials and retail campaigns Coordinate with sales teams to align marketing efforts with sales goalsDigital & Social Media Management:
Oversee digital marketing initiatives, including social media, email marketing and website content Guide and mentor team members responsible for social media and online presence Utilise platforms like Google Ads, Google Analytics and Meta Business Suite to optimise campaignsCreative and Design Oversight:
Lead the design team to ensure creative outputs align with brand guidelines and strategic objectives Provide hands-on design support when necessary, utilising tools like Adobe Creative Suite Develop marketing materials, including print collateral, digital assets and promotional itemsTeam Leadership and Project Management:
Supervise and mentor the marketing team, fostering a collaborative and innovative environment Manage project timelines, budgets and resources to ensure timely and efficient campaign execution Organise and coordinate events, activations and promotional activitiesMarket Research and Trend Analysis:
Conduct competitor analysis and market research to identify opportunities and threats Stay abreast of industry trends, particularly in digital and retail marketing, to inform strategy Implement innovative marketing techniques, including the use of AI tools, to enhance efficiency and creativityWhat will you need:
Education: Bachelor’s degree / Diploma in Marketing, Business Administration, or a related field Experience: 5–8 years of marketing experience, preferably within the retail sectorSkills:
Proven ability to develop and execute marketing strategies Strategic thinker with hands-on execution ability Proficiency in digital marketing tools and platfor
07 Mar 2025;
from:
gumtree.co.za