Description:
Our client, a well-established sunblock retailer selling sun protection products across 30 brands to a mainly UK customer base, is looking for an enthusiastic and detail-oriented Ecommerce Performance Manager to join their team. They are looking for a South African to join their team and work for them, from home in South Africa.
Position Overview
They are seeking a data-driven Ecommerce Performance Executive to oversee and optimize the analytical and performance aspects of our sun and skin care focused eCommerce site. This role will be responsible for driving the site’s performance, handling promotions, managing CRM and customer attribution, as well as monitoring site KPIs. The ideal candidate is results-oriented with a strong analytical background, capable of using insights to drive eCommerce growth and elevate customer experiences through data-backed decision-making.
Key Responsibilities
Site Trading: Drive online sales by analysing eCommerce trading performance and identifying growth opportunities. Promotions Management: Oversee and optimise promotional strategies to ensure we are efficient with our stock and margin to maximise gross profit. Performance Marketing: Manage and optimise paid channels, ensuring campaigns meet sales and acquisition goals. KPI Monitoring: Track and report on key site metrics to monitor and improve site performance. A/B Testing & Site Optimisation: Conduct A/B tests to enhance conversion rates, SEO and user experience. Customer Attribution: Analyse customer journey and attribution data to refine targeting and engagement. CRM Oversight: Manage CRM systems to enhance customer retention and drive lifetime value. Website Build: Manage the selected development agency to oversee the Shopify brand refresh, ensuring the project hits the desired outcomes, time and budget. App and Integration Management: Ensuring an efficient ecosystem of apps and integrations are managed correctly to enhance the customer experience. Oversee Analytics: Track and analyse performance metrics to guide data-driven decisions. Reporting Creation: Provide detailed performance reports to, including key metrics and sales trends to measure performance and highlight recommendations for improvement. Budget Control: Plan, manage, and optimise the eCommerce budget to maximise ROI. Customer Insights: Gather and analyse customer feedback to inform product assortment and content strategy. Team Collaboration: Wor