Description:
Role Overview:
This role plays a pivotal role at the intersection of digital marketing and sales. Working closely with both the digital marketing and sales teams, this individual will be responsible for managing a detailed calendar per brand of all upcoming digital campaigns to ensure the digital team executes these campaigns and meets the targets specified by the client. They also provide essential support to Key Account Managers by collecting the necessary material needed for the campaigns from clients timeously and in the correct format, and supplying the KAMs with campaign reports once the campaign is complete. This role demands a proactive, detail-oriented individual capable of managing multiple tasks efficiently and ensuring seamless communication between teams.
Key Responsibilities:
- Monitor and Report on Campaign Performance: Extract and analyse digital marketing statistics to compile detailed reports for both marketing and sales teams.
- Client and Material Management: Ensure timely delivery of digital marketing materials, aligning with campaign objectives and client needs.
- Digital Sales Platform Management: Assist in updating digital sales platforms with the latest assets and relevant information.
- Collaboration: Work with marketing teams to enhance digital content and support the sales team by scheduling meetings and preparing presentation materials.
- Campaign Calendar Management: Maintain and update spreadsheets to ensure all campaigns are scheduled and visible in each brand’s campaign calendar on Microsoft Planner.
- Campaign Execution Support: Provide administrative support in preparing and executing digital marketing and sales campaigns.
- Trend Monitoring: Monitor and analyse digital marketing trends and competitor activities to aid in strategy development and refinement.
- Problem Solving: Address any discrepancies in campaign details or material submissions, ensuring alignment with brand consistency and campaign goals.
- Continuous Improvement: Stay updated on the latest digital marketing trends, proactively suggesting improvements to current campaigns and processes.
Capabilities & Skills Required:
- Analytical Skills: Strong ability to extract, interpret, and present digital marketing data.
- Technical Proficiency: Experience with marketing tools and platforms, such as Google Analytics and social media management tools.
- Detail-Oriented: Sharp attention to detail and exceptional organizational skills.
- Multitasking Abilities: Capable of managing multiple priorities and tasks efficiently under pressure.
- Communication Skills: Excellent interpersonal and communication skills for client management and team collaboration.
- Proactive Attitude: Demonstrate initiative with a willingness to learn and adapt quickly.
- Industry Knowledge: Understanding of digital marketing trends, best practices, and their commercial implications.
Qualifications:
- Bachelor’s degree in marketing, business, or a related field.
- Previous experience in digital marketing or sales support is desirable but not essential.
This role offers an exciting opportunity to grow and develop within the digital sales field, working closely with experienced professionals in a dynamic environment, and gaining valuable insights into the evolving landscape of digital marketing and sales.
Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.
Requirements:
- Monitor and Report on Campaign Performance: Extract and analyse digital marketing statistics to compile detailed reports for both marketing and sales teams.
- Client and Material Management: Ensure timely delivery of digital marketing materials, aligning with campaign objectives and client needs.
- Digital Sales Platform Management: Assist in updating digital sales platforms with the latest assets and relevant information.
- Collaboration: Work with marketing teams to enhance digital content and support the sales team by scheduling meetings and preparing presentation materials.
- Campaign Calendar Management: Maintain and update spreadsheets to ensure all campaigns are scheduled and visible in each brand’s campaign calendar on Microsoft Planner.
- Campaign Execution Support: Provide administrative support in preparing and executing digital marketing and sales campaigns.
- Trend Monitoring: Monitor and analyse digital marketing trends and competitor activities to aid in strategy development and refinement.
- Problem Solving: Address any discrepancies in campaign details or material submissions, ensuring alignment with brand consistency and campaign goals.
- Continuous Improvement: Stay updated on the latest digital marketing trends, proactively suggesting improvements to current campaigns and processes.
- Analytical Skills: Strong ability to extract, interpret, and present digital marketing data.
- Technical Proficiency: Experience with marketing tools and platforms, such as Google Analytics and social media management tools.
- Detail-Oriented: Sharp attention to detail and exceptional organizational skills.
- Multitasking Abilities: Capable of managing multiple priorities and tasks efficiently under pressure.
- Communication Skills: Excellent interpersonal and communication skills for client management and team collaboration.
- Proactive Attitude: Demonstrate initiative with a willingness to learn and adapt quickly.
- Industry Knowledge: Understanding of digital marketing trends, best practices, and their commercial implications.
- Bachelor’s degree in marketing, business, or a related field.
- Previous experience in digital marketing or sales support is desirable but not essential.