Description:
Our client, a fast-growing organisation, is looking for a Performance Marketing Specialist to lead the planning, execution, and optimisation of performance-driven digital marketing campaigns. The ideal candidate will have extensive experience in paid media, lead generation, and customer acquisition, ensuring maximum ROI through data-driven decision-making.
Key Responsibilities:
Identify and evaluate emerging media, trends, insights, or technologies to enhance paid media campaigns. Plan, execute, and optimise performance-based digital marketing campaigns across multiple channels. Continuously measure and refine campaign strategies based on KPIs such as CPA, CTR, and conversion rates. Conduct A/B testing on creative assets and landing pages to maximise conversion rates. Analyse campaign performance using analytics tools and provide actionable insights. Provide regular performance reports and recommendations for campaign optimisation. Collaborate with the marketing team to create engaging, original content aligned with business objectives. Develop and manage marketing budgets to maximise effectiveness, ROI, and customer acquisition. Participate in monthly KPI meetings and bi-annual performance reviews with the Head of Department. Stay up to date with industry best practices by completing relevant training courses.Core Competencies:
Attention to Detail – Ensures accuracy in content, budgeting, and campaign execution. Analytical Thinking – Uses data-driven insights to refine strategies and improve performance. Collaboration & Communication – Works effectively with internal teams and external stakeholders. Multi-Tasking – Manages multiple campaigns, content creation, and performance metrics. Independent & Team Player – Capable of working autonomously while contributing to team objectives. https://www.executiveplacements.com/Jobs/P/Performance-Marketing-Specialist-1158152-Job-Search-02-14-2025-02-00-13-AM.asp?sid=gumtree
05 Mar 2025;
from:
gumtree.co.za