Description:
• Operational Sales Strategy: Develop and implement operational sales strategies that streamline sales processes and better performance across traditional retail channels and alternative sales environments like forecourts.
• Agent/Distributor management: Set and manage monthly targets and regularly meet with agents and distributors to review performance, manage stock flow and present upcoming innovation/promotions.
• Implement brand strategies on shelf: Work with the various retailers and their planogram teams to ensure optimal visibility and presence on shelf.
• Sales Operations Management: Oversee the day-to-day operations of the retail and alternative channels, ensuring efficient sales processes, optimal stock levels, and timely deliveries to achieve sales goals and operational KPIs.
• Retail and Forecourt Development: Drive growth in both established retail environments and emerging channels like forecourts, ensuring product availability, optimised display setups (planogram management), and an effective go-to-market strategy for each channel.
• Sales & Operations Coordination: Collaborate with the operations, agents, logistics, and supply chain teams to ensure seamless coordination between sales strategies and the efficient flow of products to all retail and alternative channels.
• Stock Management in store and DC’s: Ensure limited out of stocks/stockouts or overstocks at both store and DC level. Work with retailers to maintain ideal stock holding levels in the system.
• Team Leadership & Training: Lead, motivate, and develop retail and forecourt sales/merchandising teams and agents, providing training on operational procedures, sales targets, and product knowledge to drive high performance and operational excellence.
• Process Improvement & Efficiency: Identify areas for operational improvement within sales processes and lead initiatives to enhance efficiency, reduce costs, and improve sales outcomes across all channels. Leverage tech and data available to the company to affect the above.
• Sales Performance Monitoring: Track and report on sales performance, analysing key operational metrics, such as product turnover, product margin, distribution efficiency, and channel-specific performance to refine strategies.
• Customer Relationship & Satisfaction: Develop and maintain strong relationships with agent/distributors, key retail and forecourt channels, ensuring their satisfaction through efficient operations and consistent sales support.
• Compliance & Standards: Ensure that all sales operations adhere to industry standards and company policies, especially when dealing with traditional retail, forecourt, alternative retail environments.
• Promotions & Campaign Execution: Work with the marketing team to implement in-store promotions and sales campaigns effectively across both traditional retail stores and alternative sales channels, ensuring smooth execution and maximising sales impact.
Requirements:
• Bachelor’s degree in Commerce or Operations Management, or a related field.
• Minimum of 5 years of experience in sales management, with a focus on retail operations, forecourts, alternative, and/or food service sales channels.
• Strong operational knowledge, with experience managing the logistics, inventory, and day-to-day operations in retail or alternative sales environments.
• Proven success in managing both traditional retail and non-traditional sales channels, particularly forecourts/ convenience retail and/or food service channels.
• Solid understanding of sales KPIs, retail operations, and the ability to improve efficiency and profitability in multi-channel environments.
• Excellent problem-solving skills and the ability to improve operational processes to maximise sales.
• Exceptional leadership, communication, and team development skills.
• Ability to travel as needed to oversee operations at retail and alternative sales locations (20-30% Travel monthly).
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