Description:
An IT Company based in Parktown, Johannesburg, is looking for an experienced and versatile Marketing Manager with at least 4 years of relevant Marketing Management work experience to join its team. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and strive under tight deadlines to meet the company's changing needs.
This is a permanent in-house position with performance incentives and a hybrid working model.
Objectives of this role:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with web developers, designers, and the SEO Expert to design, test, and evolve lead-nurturing tactics
Responsibilities:
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets
Requirements:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with web developers, designers, and the SEO Expert to design, test, and evolve lead-nurturing tactics
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets
- Matric essential
- Relevant Marketing Diploma / Degree / Certifications
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation and CRM tools
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms
- Matric essential
- Relevant Marketing Diploma / Degree / Certifications
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation and CRM tools
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms
04 Mar 2025;
from:
careers24.com