Description:
Duties:Bring the brand to life online, drive direct bookings and showcase the essence of the brand.
Lead the social media presence across various platforms.
Curating and executing high-impactful social media content that enhances brand awareness, engages our audience, and ultimately increases engagement and most importantly, direct bookings.
Social media: Ensure there is alignment between social media and the business goals. Drive direct bookings and increase revenue through organic campaigns. Manage and optimize social media profiles across the following platforms: Instagram, Facebook, TikTok and Youtube. Stay ahead of industry trends, ensuring the brand remains a leader in luxury travel.
Content Creation and Storytelling: Create visually stunning, experience-driven content that sells the luxury travel lifestyle. Craft compelling captions and engaging storytelling that highlight the brands unique offerings, from game drives to fine dining experiences. Collaborate with the marketing team to align the social media content and calendar with broader campaigns. Create and edit short-form videos, graphics and other multimedia content using tools like Canva, Adobe Creative Suite, CapCut, or similar).
Community Engagement and Brand Building: Actively engage with guests, followers, and influencers to build a loyal community. Respond promptly to comments, messages, and reviews to maintain a strong brand reputation. Leverage user-generated content (UGC) and collaborate with guests, travel bloggers and influencers.
Social Commerce and Direct Booking Growth: Utilise social media platforms to guide users towards direct bookings. Implement targeted remarketing campaigns that retarget engaged users and encourage. Leverage social media campaigns and incentives to drive more direct sales.
Analytics and Performance Reporting: Track and report on KPIs such as engagement, reach, conversions, and revenue attribution. Use analytical tools (Meta Business Suite, Google Analytics, Metricool, etc.) to inform strategy. Provide insights and recommendations for improving organic social performance.
Influencer and Supplier Management: Identify and manage relationships with influencers, brand ambassadors, and content creators. Oversee collaborations with suppliers such as videographers to ensure high-quality content.
Collaboration and Cross-Department Coordination: Work closely with marketing, sales and reservation teams to align messaging and campaigns. Support property teams in generating on-brand content and engaging with guests. Collaborate with PR and Digital Marketing teams to ens
04 Mar 2025;
from:
gumtree.co.za