Description:
Leading South African footwear and apparel retailer has an exciting MARKETING ASSISTANT available in Houghton Estate, Joburg. The Marketing Assistant responsibilities include administrative, being involved in creative tasks such as writing marketing copy, managing social media accounts (including creating images and videos) and coordinating campaigns.
Responsibilities to include but not limited to:
Assist in managing social media accounts (Facebook, Instagram, Twitter, etc.). Collaborate with the marketing team to develop social media content strategies aligned with the brands marketing objectives and industry trends. Create and schedule engaging social media posts using relevant text, images, videos, and other multimedia assets. Monitor and analyse social media metrics and provide regular reports on performance. Assist in managing and planning all Social Media Advertising. Conduct market research to identify target audiences, demographics, and consumer behaviour. Collaborate with the marketing team to develop compelling ad copy, visuals, and calls-to-action. Monitor ad performance, optimize campaigns based on key metrics, and suggest improvements. Assist in planning and coordinating marketing events and activations, such as product launches, pop-up stores, and collaborations. Coordinate logistics, including supplier selection, vendor coordination, and on-site setup. Support event promotion through social media, email marketing, and other channels. Assist in post-event evaluation, including gathering feedback and measuring the success of marketing events. Collaborate closely with the marketing team, and other departments to ensure consistent brand messaging and alignment of marketing efforts. Assist in managing affiliated relationships with external agencies, influencers, vendors, and partners. Communicate marketing initiatives, updates, and timelines to internal stakeholders. Support cross-functional projects and initiatives as needed. Provide general administrative support to the marketing department. Help maintain marketing databases and contact lists. Assist in preparing marketing reports, presentations, and other documents
Marketing Assistant Qualifications/Skills:
Bachelors degree in Marketing, Communications, Business, or a related field. Minimum of 2 years experience in marketing, social media management, or a related role. Experience in the retail or fashion industry is a plus. Proficiency in social media platforms (Facebook, Instagram, Twitter) and social media management tools (e.g., Hootsuite, Buffer). Basic knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads). Familiarity with event planning and coordination. Proficiency in Microsoft Office Suite
02 Mar 2025;
from:
gumtree.co.za